Many brands across the globe choose to use washable, reusable branded coffee cups as their go-to promo item. Nowadays, we can see businesses that have nothing to do with coffee sell some of the most spectacular, durable cups money can buy.
But why is that the case? Why would someone opt for a reusable coffee cup instead of other promo item options? Well, this article will try to answer that question. Any entrepreneur ought to pay attention, since getting a batch of reusable coffee cups might just revitalise their business.
Benefits of Reusable Coffee Cups as Promotional Material
Eco-Friendly Option
Most often, people who work drink their coffee from single-use plastic or personalised paper cups. Those end up in landfills, piling up and harming the environment.
With that in mind, even a hard plastic reusable cup is a better option. After all, it lasts for a long time, is easy to clean, and we can take it anywhere. But we don’t even have to use plastic. Lots of companies make cups from recycled (and recyclable) material such as our Compostable Printed Eco-Friendly Cups. They are just as durable as plastic, and 100% environmentally friendly.
A Reputation Booster
The very eco-friendly nature of these cups will give our company a much-needed public boost. Nowadays, brands are turning more and more towards green business practices. As such, our company will definitely be one that both clients and potential partners will consider.
Of course, the positive reputation will not rely solely on the eco-friendliness of our cups. Since they are strong, durable, and easy to clean, they are the perfect gift for anyone. More importantly, they’re a gift that someone can reuse over and over again for years. It’s more value for their money, essentially.
Cost-Effectiveness
And speaking of money, reusable coffee cups don’t really cost too much, at least when we compare them to other promotional products such as branded T-shirts or custom umbrellas. A batch of high-quality reusable cups will cost us less than, for instance, a batch of promotional torches or USB flash drives. What’s more, we can even get a discount if we find the right supplier, and that discount might even grow over time as we continue to order from the said supplier frequently.
Cost-Effectiveness, Again
There’s another important aspect to how cost-effective reusable cups are. Namely, our employees can buy coffee at a shop or get one at the workplace. But with a reusable cup, they can brew one at home and take it with them. Most of the cups come with lids, and there are even custom vacuum flask options that maintain the heat longer. In other words, our coffee bills will go down, saving our company money.
Handling All Kinds of Coffee
The cool detail about reusable coffee cups is that they are made for any kind of coffee. We can brew a rich, hot, Columbian roast and the heat will still be there when we take the cup to work. Alternatively, a nice little ice coffee might hit the spot better than a hot brew. And yes, the cup will handle some sub-zero temperatures as well.
Handling All Kinds of Beverages
Let’s say that a client or an employee doesn’t drink coffee. Does that make our promotional item useless? Well, that’s a big no right there. A typical reusable coffee cup can handle any drink, including but not limited to:
- Hot chocolate
- Milkshakes
- Milk in general
- Fresh juice
- Sodas
- Bottled water
- Ice tea
- Hot tea
- Energy drinks
- Smoothies
- Alcohol (we do NOT recommend taking alcohol to work, however).
Really, a reusable coffee cup is a container for liquid, like any other. So, we can technically store anything in it and take the cup with us. The limit is merely in our tastes and preferences.
Free Marketing
A typical reusable cup is quite strong, so anything we print on it will stay there for a while before wear and tear get to it. That’s merely the first level of successful marketing — making sure our logo and company message stay prominently featured.
The higher level of marketing is in the product’s purpose itself. Billions of people drink coffee, and millions more like to travel with a hot brew. So, if we give them an item that they can literally use several times a day, we should give them one with our company properly represented.
Beautiful Designs
Last, but not least, reusable coffee cups come in a variety of designs. Some of them can be collapsible, others are solid. More than a few will look like branded cups, i.e., those from Starbucks. And some have innovative shapes like our Maine 350ml Copper Vacuum Insulated Mug. The more creative we get with our promotional cups, the more eyeballs we will get on our brand.
Related content:
Create Countless Brand Impressions with Printed Coffee Cups
Expand the Brand With Promo Reusable Coffee Cups
In a nutshell, reusable coffee cups are a guaranteed win-win for both the business and its clients. To anyone interested, we highly recommend buying a batch of custom coffee cups today and giving them a shot.
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The Ultimate Guide to Promotional Drinkware
Explore our range of branded drinkware which includes promo mugs, custom travel mugs, and printed paper cup sleeves. In doing so, you can provide your staff with a promo item they can use either at home or at work. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect branded cups for your faithful employees!
