Promotional products are our business and we are confident we can help you find the perfect products to fit your brand. If there is any doubt as to whether you should try out using branded products as part of your promotions, please check out this research that examines the effectiveness of promotional products and branded gifts. We are once again taking an in depth look at the research published by the British Promotional Merchandise Association. An independent research firm recently conducted a new survey of promotional product recipients and here is what they had to say about which products do best when labelled with advertising from a company, business, or brand.
Promotional Products do Their Job
The overall theme that can be deduced from these survey results is that promotional products as part of advertising works! It makes your company more memorable and everyone loves something that they can get for free, so promotional products are coveted items. Branded merchandise is everywhere and seems to be increasing in popularity. Just about everyone certainly knows what a promotional product is and, according to this research, consumers are often wooed over to a new brand simply by giving them a free gift, even if that gift is branded.
Most Successful Promotional Products:
Which promotional products do the best at promoting your brand and making a consumer’s experience with your company more memorable? Here are the survey results broken down as to which products are most likely to motivate a customer to take action or lead to a more favourable impression:
- 43% Hampers
- 31.1% USB Memory Stick
- 21.8% Clock/Watch
- 19.8% Umbrellas
- 18% Mugs
- 17.2% Sweets
- 16.5% T-shirts
- 16.1% Notebooks
- 15.3% Pens
- 14.5% Wallets
Conclusion:
Usefulness and likeability are keys to success. Testing which types of products work best will help you have success with your promotional products advertising. Or, you can conduct a research survey of your own with your specific customers and discover which products they would most like to have.
If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
