Most business owners can agree that making your company stand out from the crowd is a real challenge. In fact, without a proper marketing strategy, your business can easily get lost in the thousands of other similar companies. And while online marketing and targeted ads are reliable solutions, they are costly and time-consuming. Fortunately, promotional giveaways are one of the quickest ways to increase your brand awareness and promote your business.
Why Choose Power Banks for Your Next Promotional Campaign?
Even though there are many items you can use for a successful promotional campaign, few are as effective as branded power banks. Not only are they portable and lightweight, but they are also extremely popular. Still not convinced? Then let’s check out a few benefits of using power banks as a way to take your marketing campaign to the next level.
Everybody Uses Power Banks
It’s no mystery that, nowadays, mobile phones are one of the most popular devices in the world. Sadly, while they provide a lot of features to their users, mobile phones tend to run out of battery pretty quickly. But thanks to power banks, nobody needs to worry about their phone shutting down when they need it the most.
Why is that important for your business? Because you want to give away a promotional item that is truly useful to your target audience. That way, you know that your audience won’t throw away your branded item instantly like they would with a leaflet or other inexpensive products. Even so, how can you know for sure that people won’t put your power bank in a drawer and forget about it?
To put it simply, power banks are extremely portable, making them easy to carry around and use. And since most of them come with different ports and cables, anyone can rely on power banks, regardless of the device they are using. As a matter of fact, besides phones, people can also charge their tablets, laptops and even gaming consoles using high capacity power banks. Therefore, there’s no reason to believe that your gifted power banks will go unnoticed by potential customers.
However, that’s not all, as people love to use power banks in public places, such as libraries, shops and cafés. In other words, your branded power bank will be noticed by other people who will most likely inquire about its origins. So, power banks are not only simple marketing items but popular and reliable products that people use constantly.
Your Logo Is Always Visible
At the end of the day, the purpose of gifting power banks is to promote your business and increase your brand awareness. And what better way to do it than branding your power banks using your logo or motto? You can even place your contact information or website URL if you want to go beyond and above. And best of all, you can place your design on both sides of the power bank, increasing the chances of getting your logo noticed.
If you feel like your logo and contact information are not enough, you can also make your design more personal. You can do that by branding your power banks with special information regarding the promotional campaign. For example, if you decide to gift the power bank during a trade show or conference, you can brand them with the name, date and location of the event. That way, your target audience will remember your showcase and products, not only your power bank and logo.
But how do I know that my logo will be seen by as many people as possible? As previously mentioned, people use their power banks in public spaces. And since their gifted power banks are engraved with your logo, anyone can notice and look up your business. In other words, there is no limit to the exposure that your branded power bank can get, especially if you choose your target audience right.
People Share Their Power Banks
Let’s be honest — everybody has borrowed their friend’s power bank at least once. Some would go as far as to say that power banks are one of the most shared gadgets out there. And while, at first, that might not sound like much, you can use the power of sharing to your advantage.
For instance, you can reach a much higher audience even when giving away just a few power banks. More specifically, let’s say that you gift 100 power banks to your audience in order to attract 100 potential customers. If at least half of those people share their power bank, you might be able to attract even more customers than you had initially anticipated.
So, by giving away power banks, you don’t only advertise to your target audience, but also their friends and family. In fact, when people let others charge using your customised power bank or branded phone charger, they become ambassadors of your brand. Therefore, you need to make sure that you choose a target audience that has the potential to spread your brand even further by sharing their power bank.
Additionally, some people use power banks as an extension of their fashion. You can use that knowledge by offering branded power banks that are not only functional but also good-looking. Try to give away as many types of power banks as possible, especially if your target audience is very diverse. Doing so guarantees that people will be more likely to associate with your brand and spread the word even further.
Branded Power Banks Create Buzz
Like most other promotional items, power banks can generate a lot of buzz for your brand and products. Why? Because this type of gift leaves a lasting impression even after the giveaway is over. And, if people don’t hear about it from social media, they will surely hear it from friends who received such an interesting gift.
How can that help your business? To put it simply, when people will start talking about your awesome giveaway gift, they will want one too. Therefore, some of them will join your trade show or conference in the hopes of scoring a power bank. Others will even buy your products or request your services in order to get their own gift.
Still not sure about the effectiveness of giving away marketing items? Then take a look at other industry giants that use the same practices pushing their brand and products. You’ll quickly notice that promotional items create a bias in your audience’s mind, which makes them more prone to try your products and services.
However, if you are not careful, your marketing campaign can have the opposite effect and turn people away. That’s why you need to make sure that your branded items are useful to your target audience. But as long as you do your research, your branded products will create the amount of buzz necessary to promote your business.
Power Banks are Premium Gifts
It’s not every day that people receive a free power bank through a promotional campaign. As a matter of fact, power banks are much more valuable and interesting than most promotional items that other big companies like to offer. Therefore, you can be sure that giving away that kind of premium gift will get your company a lot of attention.
For instance, just imagine the reaction of business managers and supervisors once they receive a branded power bank. Not only will they be amazed by such a high-end gift, but they will also show interest in your business. And, if you play your cards right, you can gain a new business partner that will help your brand. So never underestimate the effectiveness of gifting a power bank to other business owners.
Furthermore, power banks can also impress influencers and make them talk about your gift and company. With their help, you can increase your brand awareness while also improving customer perception of your business. In other words, one single gifted power bank has the potential to transform your business into an internet sensation.
If you want to go beyond and above, you can also pack your branded power banks with other promotional items like personalised phone cases, logo USB flash drives, or custom stylus pens. That way, you increase the value of your giveaway and make your company look even more generous. And, depending on your target audience, you can also customise your power banks with specific designs suited for your public. By doing that, you show that you care about your customers and that you truly understand their needs and preferences.
You Can Develop Business Relationships Using Power Banks
As previously mentioned, power banks are high-end gifts, which makes them more appreciated by other business owners. Knowing that you can use power banks to propose and even close deals with current and potential business partners. But why would a business owner or representative want a power bank?
Even though most people have smartphones, few own a power bank that they use while on the go. As a result, there’s a high chance that your potential partner does not have a power bank and could benefit highly from one. So, gifting them a power bank can build more trust between your company and theirs. And since businesses are more likely to grow when they work together, it is important to know how to make friends across your industry.
When it comes to your employees, you can improve and develop a more friendly relationship with them using power banks. Rewarding your colleagues with branded items is one of the fastest ways to show them how valuable they are to you and your company. And, by doing so, you actually improve their productivity and motivation, which will eventually lead to better products and more customers. Giving away power banks to your employees is also a way to increase their loyalty and make them see your company as more than a simple job.
Power Banks Are Proven to Increase Brand Awareness
If a company decides to give away trade show attendees promotional items, they are more likely to remember the company’s name. In fact, a study shows that 71% of attendees remembered the name of the company that gave them freebies. Not only that but 76% of them had a favourable attitude towards those companies and are inclined to purchase from them. But why is that the case?
Simply put, giveaways tap into the psychological need to feel appreciated and valued as a human being. In other words, people that receive gifts will feel that your company values them and will lean towards your brand. And, eventually, they will give your products a try, even if they are not initially interested in your offering. Therefore, it’s easy to see why companies that do regular giveaways have such a good reputation and are the go-to choices for most people.
How to Choose the Right Power Bank?
Are you interested in giving away branded power banks to increase your brand awareness? Then, you need to know which ones to purchase to make the most out of your marketing campaign. However, with so many options available, picking the right one can seem overwhelming, especially if it’s your first giveaway. Luckily, the following tips should help you decide which power banks work best for your audience.
Choose the Right Size
Power banks come in all sorts of shapes and sizes, meaning that you’ll have to know which one is suitable for your audience. Yet, if you are not sure about your target audience, you should go for the smallest and most portable power banks like our Span Power Bank. That way, you ensure that they will use it in public, increasing the number of people that notice your logo. Just keep in mind that not everyone loves smaller sized power banks, so you should do some research beforehand.
Always Prioritize Functionality
Some power banks have dual ports, allowing the user to connect more than one device at a time. Our recommendation is to choose power banks that can be used by multiple people. For instance, the Stellar Slimline Dual Power Bank can be used by two individuals simultaneously. Why is this important? Because you encourage the user to share it with someone else, further increasing your brand awareness.
Don’t Forget About the Capacity
Just like their physical size, power banks have different capacities which affect their charging capabilities. For example, while a Weaver Fabric Power Bank – 4000 mAh takes longer to charge, it can provide more than one full charge to most devices. In contrast, a Denver Power Bank – 700 mAh is not powerful enough to charge modern smartphones, but is very much portable and useful for emergencies.
Related content:
A Foolproof Guide to Corporate Branded Power Banks
The Bottom Line
All in all, power banks are a quick and effective way to make your business known to as many people as possible. Not only are they very useful but they are also extremely popular amongst all sorts of people. And best of all, power banks are easy to integrate into your existing marketing strategy. Therefore, you don’t have to waste time developing an entirely new marketing campaign.
So, what do you say? Are you ready to increase your brand awareness and become a big player in your industry? Then head on to GoPromotional, choose your favourite power bank and send us your design. Our team will start working on your branded power banks while you relax and prepare to amaze your target audience with your next marketing campaign.
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen power banks fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today. If you’re looking for something different, check out our full collection of promotional technology merchandise which includes charging cables, phone and tablet stands, and USB hubs. We are sure that you will find what you’re looking for!
