Chapped lips are never pleasant — at best, they are flaky and tight, causing discomfort when you smile. At their worst, though, they may be cracked, slightly bleeding, and even painful. To avoid that, you need to give them constant care, as lips are rather sensitive. In fact, they can dry out as a result of:
- Dehydration
- Nutrient deficiencies
- Environmental factors
- Lip-smacking and licking
That’s right — though licking may temporarily moisturise your lips, giving them some relief, it actually leads to more dryness. After all, that moisture quickly evaporates, causing more chapping than before.
So, the general advice is to drink plenty of water, take care of your nutrient intake, and of course, get some lip balm. Lip balms add and seal moisture on your lips effectively, giving them a fresh look and smoothness. Everyone needs one, though many people consider it one of those products they want to buy but always forget to.
And that’s precisely why the promotional lip balm makes for a perfect personalised gift for your clients. It’s a small, useful product that’s cost-effective and easy to give away. Plus, your customers will surely appreciate not having to buy one themselves!
But choosing a good promotional lip balm can be quite a hassle. So, let’s take a closer look at lip balms and see what you have to consider before making your decision.
Trusted Ingredients Will Raise Your Business’s Reputation
Not all lip balms are the same — some contain fragrances, some are tinted, and others have oils. Because of that, you shouldn’t choose whichever you come across first as your promotional gift. Since the lip balm of your choice will represent your business in some way, make sure you pick a perfect one.
For example, choosing lip balms with beeswax will show that you genuinely care about your customers and that you’ve done your research. Beeswax is considered the best lip balm ingredient as it:
- Has antibacterial and anti-inflammatory properties
- Provides a protective barrier
- Contains vitamin A
- Is humectant and hypoallergenic
Similarly, you could give away lip balms with shea or cocoa butter, honey, or petroleum jelly. There are many options, so make sure to look into as many as possible before settling on one. A high-quality lip balm will certainly raise your clients’ opinion of you.
SPF Lip Balms Provide Dual Protection
Have you ever thought of applying sunscreen to your lips? We highly doubt it, and that’s certainly the case for most of your customers as well. But lips need just as much protection from the sun as the rest of your body.
Like the skin, lips contain collagen — a protein that gives them elasticity and fullness. Unfortunately, sun exposure destroys collagen, wearing your lips out and making them look thinner and chapped. SPF can combat this, along with other sun exposure-related risks, such as sunburn, skin and lip cancer, and premature ageing.
In other words, your promotional lip balms should contain SPF like our Sunrise Lip Balms. The factor doesn’t have to be too high — most lip balms come with SPF 15 or 30. Still, there should be one, and it should be clearly indicated on the packaging for both you and your clients to see. For your customers, that will be yet another sign that you really care about them as people and not just as your paying clients.
On top of the sun protection feature, your promotional lip balm should still moisturise and soothe lips just as regular ones do. In other words, a perfect lip balm should offer dual protection — both from dryness and the sun.
Offer Lip Balms Both for Men and Women
Lip balms are a fantastic product to use regardless of gender. Both men and women can and should apply them, but unfortunately, men are typically less inclined to do so. You could encourage them by providing high-quality translucent lip balms such as our Mexico Lip Balm Sticks that are more on the gender-neutral side — in other words, the kind that everyone would use.
If you want to put some extra effort into your lip balm marketing campaign, you can get a few different kinds. For instance, you can make bundles with one tinted lip balm and a more neutral one. That way, your clients can choose whichever they prefer, and your giveaways will feel more inclusive!
Related content:
Try Something Different on Your Next Promo Event With Branded Lip Balms
Final Thoughts
Chapped lips are an issue that no one’s immune to. Yet, at the same time, they’re pretty easy to prevent and treat — all you really need is a lip balm. Give your clients relief with some excellent promotional lip balms that will simultaneously raise your business’s reputation. It’s simple; just put your logo on the balm, and next time a customer makes a purchase or uses your services, give it away for free. Your new marketing strategy is sure to impress your existing clients and bring in new ones when they hear of it!
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Health & Personal Care
Explore our range of branded beauty products which includes personalised compact mirrors and printed manicure sets. In doing so, you can provide your staff with not only a productivity tool but a product they can use to practice self-care with. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect custom beauty items for your faithful employees!
