If your clients are anything like Monica from Friends, cold drinks leaving rings on fine surfaces might be their biggest fear. Luckily, your promotional coasters will be there to save the day. As you’re about to see, these freebies make some of the best advertising products you can invest in.
But how come promo coasters will help you raise brand awareness in the blink of an eye? Find out what makes these items so great below and learn how to use that to your company’s advantage.
Why Include Custom Printed Coasters in Your Next Marketing Campaign
1. Branded Coasters Are Cost-Effective
Odds are, you’re looking for the best way to promote your services without draining your wallet too much. If so, promotional coasters will prove an excellent ally along the way. The reason is that there are usually two types – custom plastic coasters and printed metal coasters. They’re made using cheap materials that don’t raise their cost.
Unlike branded tech products and computer equipment, your branded coasters also require no advanced technology. That’s why they can be mass-produced quickly and at very low costs. What’s more, with bulk discounts, you’ll be able to get more of these freebies for less money.
2. They Can Kill Two Birds with One Stone
By now, you may have figured that promo coasters serve a twofold protective function. These tools will keep your clients’ surfaces clean, promoting your company’s services along the way. Thanks to the coasters’ practicality, your customers will be able to use them almost anywhere. Just think how many times an absorbent coaster like this will come in handy to suck up spillage and condensation.
When that happens, your brand’s name will be there to pick up what’s left of the praises. And anytime someone raises their glass, guess whose logo will grab everyone else’s attention. Just ensure your clients always have their favourite drinks in their hands and get ready to make a toast to new collaborations.
3. They Let Your Design Stand Out
Despite their size, promotional coasters offer plenty of branding space. Also, they make sure your company’s name and logo stay visible and prominent at all times. All you need to do is pick out the best surface material that would work well with your imprint.
Remember to choose the colours and fonts that would remind people of your brand even when they aren’t paying close attention. This way, only a glance at one of your promotional coasters will be more than enough to spark everyone’s interest. In the blink of an eye — and quite literally so — the unique design of your coasters will help your brand stick in your customers’ minds.
4. Promo Coasters Make Excellent Gifts
Branded coasters are perfect freebies for clients who love to carry a sense of cosiness wherever they go. Thus, your customers will turn their offices into a much cosier place within seconds using nothing but these coasters. More importantly, they’ll keep your clients’ delicate desk surfaces safe and clean throughout the day.
Just pack them up in goodie bags together with some other office essentials, and surprise the most loyal supporters of your brand. You can also give your coasters to your family and acquaintances and let them spark a casual conversation about your company. Finally, leave a couple of your coasters in a local pub and wait until they do their thing.
Get Your Name Out There with Promotional Coasters
Any marketing expert would tell you that simple advertising solutions tend to be the most remembered. And the rising success of branded coasters as promotional tools seems to be telling the same story. Thanks to their affordable price, practicality, and sleek design, these promotional tools make some of the best gifts your clients can wish for.
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Looking for something different? Browse our full range of branded drinkware and if for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of custom coasters with some personalised mugs, engraved glassware, or even some printed bottle openers which are sure to be well received by customers and employees alike!
