Advertising can be tricky business, no matter what industry you are in you must find the absolute best aspects of your business and accentuate them throughout your advertising messages. Taking a close look at your competitors to make sure that you are finding a unique aspect of your business to accentuate and choosing something different then your competitors are advertising.
When all of your competitors are working to put an emphasis on having the lowest prices in town it is pointless to try to use the same message to attract new business. It is a much better strategy to emphasise a different aspect of your business in your advertising because when you say the same thing as all of your competitors’ consumers will stop believing it.
Creating a message that is a type of pun or a question to stimulate some thought can be a very innovative way to express the message of your business and creating advertising that provides both the questions and the conclusions you want consumers to reach can be a very unique way to draw additional attention to your business advertising. While some companies use television and radio advertising to create this type of question and answer scenario, other companies find that this is more easily accomplished by using promotional merchandise that offer advertising on two or more sides. Using this type of advertising allows individuals more time to ponder the questions and absorb the associated answers.
All in all your advertising slogans must be unique, original, and brief to allow individuals to absorb the message that you want them to with ease. A more complex advertising campaign will most likely not have the desired effect on your target audience.
Many companies think that creating an effective advertising campaign requires a marketing expert when in essence any group of employees can brainstorm ideas and come up with something catchy and creative. This method of advertising is much more cost effective and in many instances winds up being much more effective then that created by a professional.
