True blue, powder blue, royal blue, blue is the color with something for everyone. So it’s no wonder blue turns up frequently in corporate logos, Website designs and sports uniforms. There’s even a “Blue” brand credit card.
A recent infographic–outlined in blue of course, illustrates the “coolness of blue in Web design.”
Infographic Credit: Visual.ly
Why is blue such a turn on? Clarity, simplicity, and efficiency are associated with blue on the Web, and also denotes stability and authority for blue hued corporations, including Fox, Ford, Sears, and HP.
Wouldn’t all this blue get boring? Not exactly, since there are 55 shades of blue used in Web design and everyone knows navy doesn’t convey the same vibe as cornflower.
Of course, there’s currency in other colors too, and businesses are successfully branding with orange, brown, and a veritable rainbow of branding colors.
