In recent years, people have seen plenty of news about the dangers of drinking straws and what harm they do to many animal species on Earth. Unfortunately, the number of disposable straws seems to only increase due to how many fast food products come bundled with them. In fact, it is believed that the number of straws disposed of every day is enough to circle the equator twice. As a result, governments have begun pushing eco-friendly alternatives like reusable drinking straws.
But companies have also taken notice of this opportunity to increase their brand awareness. That’s why branded reusable straws are some of the most popular promotional products, helping hundreds of brands push their products into the spotlight. Here’s why they are so loved by marketing experts from all types of industries.
100% Eco-Friendly
As noted earlier, plastic straws negatively impact the environment, being responsible for pollution and irreversible damage to animal habitats. That’s because they often don’t get sorted at recycling centres, ending up in landfills. In contrast, reusable drinking straws are made from all sorts of eco-friendly materials like bamboo and stainless steel. As a result, they help reduce plastic waste output.
By giving away reusable drinking straws such as GoPromotional’s Corsica Reusable Stainless Steel Straw Sets, you solidify your image as an eco-conscious brand. It’s also worth mentioning that people usually choose brands that share a similar vision with them. So, besides improving your reputation, reusable straws will also attract more customers in the process.
Affordable and Accessible
It goes without saying that companies spend thousands of pounds on huge marketing campaigns each year. While that can be a successful way to promote your brand, not every business can afford it.
However, reusable drinking straws such as Verona Metal Drinking Straws provide an opportunity to reach a wider audience at a lower cost. And let’s not forget about bulk purchasing, which lowers the price per item when you order specific amounts of promotional products. In other words, reusable drinking straws are ideal for small and medium-sized businesses that have a limited marketing budget.
Portable and Easy to Use
Reusable drinking straws like our Zeus Extendable Straws are super easy to carry around. Since they don’t weigh more than two ounces, they can fit in any purse or bag. Some brands even offer handy storage containers for transporting straws. That means your recipients can use these straws anywhere they go, providing your brand with limitless exposure.
For instance, let’s assume that one member of your target audience visits a fast-food restaurant. Instead of using the bundled disposable plastic straw, they will have the opportunity to use yours. When your recipients do that, other nearby customers will notice the branding on the straw, prompting them to search for your company. Just imagine how many impressions you can achieve with tens or hundreds of straws spread throughout the city.
Eye Catching
Like many other promotional products, reusable drinking straws come in many eye-catching colours and styles. They are also available in various lengths and diameters, suitable for a variety of drinks, from juice and coffee to milkshakes and smoothies. Therefore, you can choose between dozens of different straws, so you can fully tailor your products to the customers’ needs.
Brandable
Last but not least, reusable straws can be branded with your company logo, name or any other appealing design. That way, you can promote your business while also providing your customers with a useful and beautiful product. Just make sure not to overwhelm your recipients with complex branding that distracts from the main message. Keeping it simple is the easiest way to attract and keep people’s interest without making them feel bombarded with advertising at every corner.
Reusable Drinking Straws — An Eco-Friendly Marketing Partner
Promotional drinking straws are reliable eco-friendly promotional items that will only become increasingly popular as time goes on. Not only can they reduce the amount of single-use plastic that ends up littering the oceans, but they can also help improve your brand awareness. So what do you say? Are you ready to join the eco-friendly cause and elevate your business with the help of reusable drinking straws?
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Printed Eco-Friendly Drinkware – Your Best Bet in Sustainable Brand Marketing
Explore our range of custom printed drinkware which includes mugs, tumblers, crystalware, and event cups. In doing so, you can provide your staff with an item that can help increase your brand awareness. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect promo items for your faithful employees!
