Promotional drinkware have been a mainstay of branded marketing for decades now. Nearly every CEO and brand owner out there knows exactly how a bulk of well-made, well-printed bottles can affect a business’s bottom line. After all, it’s an item that so many people, be they regular customers or first-timers, enjoy owning. And based on sales figures and marketing trends, these products won’t be going away anytime soon.
Of course, there’s always a question of what kind of bottle to get. Most of the products in this range are quite durable and long-lasting, but some options are still a bit more effective than others. In this article, we will specifically focus on personalised travel mugs. We will cover every single benefit that these products, in particular, have to offer when it comes to successful brand marketing. And by the end of it, we hope that our readers will consider buying a batch or two of travel mugs to help push their brand forward.
As Durable as It Gets
As stated earlier, we’re specifically talking about metal travel mugs here. Both those bottles and their plastic equivalents are quite sturdy when it comes to their construction. Unless we inflict significant physical force on these items, they will not bend nor break. That makes them perfect for any user who enjoys a bit of extreme physical activity, such as hiking, mountaineering, rafting, etc.
Naturally, out of the two options, plastic will break more easily than metal. On the other hand, metal can bend or dent, depending on its thickness. Still, even a slightly dented water bottle is more durable and, more importantly, more usable than its plastic equivalent. Therefore, it’s a no-brainer which option we should choose if we’re opting for longevity.
Eco-Conscious Strategies
People across the world mostly drink water and other liquids from disposable PET bottles. Now, obviously, it’s important to keep ourselves hydrated throughout the day. However, when we buy single-use bottles, we contribute to the already huge issue of plastic pollution. Millions of tonnes of non-recyclable plastic ends up in landfills, polluting the environment and endangering both the plant and the animal species around them. Luckily, both brands and individual buyers are aware of this issue, which is why they both focus on reusable, eco-friendly products.
Now, a metal double-walled insulated bottle doesn’t sound too eco-friendly. After all, metal takes time to degrade naturally, plus it contains chemicals from the paint which we place on the surface of the bottle during the printing process. In other words, it’s not exactly safe. However, it is durable, and a single durable bottle can replace years of disposable plastic bottle usage. To put it differently, the more we use a durable drinkware item, the fewer single-use objects wind up in garbage dumps.
Branded Marketing Done Right
Normally, a metal water bottle is slender and fairly large, though not too large. Lots of brands avoid buying them due to this fact. After all, if we want to market our brand, we need a huge ‘canvas’, so to speak. That’s why billboards are still popular, and that’s why brands opt for big yet inexpensive items like custom T-shirts and tote bags. Not only can they fit more information on the surface of these objects, but they can get creative with colours, printing, and other minute details.
Of course, that doesn’t make water bottles any less effective in marketing. In fact, with a metal vessel, we can go several steps further. For example, we can emboss or engrave company logos and messages instead of printing them. These processes make the bottle feel that much more unique. In addition, we can place corporate messages on the cap as well as the surface of the bottle. We can even do it on the inside of the cap if we feel like it. It’s a versatile marketing tool with plenty of options to go around.
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Versatility and Cost-Effectiveness
Since we’ve mentioned versatility in the paragraph above, let’s cover how great of an item a metal water bottle is. Firstly, it will retain any hot or cold beverage without harming our hands. Soft and hard plastics get either hot or cold quickly due to the temperature of the liquid inside. And if the liquid is too hot or too cold, our hands will end up in blisters.
Next, a water bottle can literally store any type of liquid. That means we can carry water, juice, tea, coffee, alcohol, non-alcohol, energy drinks, lack-of-energy drinks, soup, broth, and even wood alcohol (if we need it for some reason). And since we can seal it up nicely, we don’t need to worry about any spills.
Finally, the bottle is made out of metal. So, if we need a hard object for something, i.e. crushing whole nuts or grinding pepper, we can use the bottom of the metal bottle to do so.
Typically, a metal bottle is considered pricy. That’s why brands tend to pick personalised USB flash drives or pens over them. However, a small batch of high-quality double-walled bottles can actually bring in more customers in the future, more than paying for the original price. In other words, it’s a smart investment and one we can’t recommend enough.
One Bottle, Two Walls, Thousands of Buyers
When all is said and done, double-walled insulated water bottles are items that definitely benefit any brand when it comes to marketing. They also work well when combined with other products or care packages. Therefore, any business, big or small, should give these promo items a fair shake.
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Our range of promo drinkware includes mugs, festival cups, and sports water bottles. For our full range of promo merchandise, view all here. In doing so, you can provide your staff with a functional item that can increase your brand awareness. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection.
