Who would we be today if it weren’t for technology? Even as you’re reading this, you’re probably staring at your phone, laptop or computer monitor — so it’s safe to say technology has become a crucial part of your life.
With more than 4 billion people on social media and a whopping 6+ billion smartphone users, technology has made its way into our hearts and minds and is definitely here to stay. The greatest businesses around the world are also tech-based, so naturally, customers seem to gravitate towards them the most.
That said, branded tech gadgets and similar products can make for some beautiful giveaways even in unrelated industries and serve businesses that don’t actually produce or market them usually. And if the numbers are correct, giving away tech products may be a foolproof way of dazzling a vast audience. Let us show you how!
The Ever-Growing Appeal of Tech Promotional Products
Technology is practical and incredibly beneficial, so tech gadgets would likely be high up on any person’s promotional merchandise wish list. If you consider this from a marketing perspective, the appeal of tech products becomes even more apparent — and the urgency to use them evolves into a dire one.
One of the major goals of marketing is to make a business visible to a large market, including potential leads and those that may convince others to check your company out. The most reasonable decision, of course, is to then impress that crowd with practical products they can use every day and that resolve some of their needs (or even solve problems!).
Comparing tech products to other promotional items is futile; there’s hardly anything that could be just as desirable as, say, a branded USB stick or a logo power bank. Add the adjective “free” to those products, too, and you’ve got yourself a strong campaign that could hardly be overseen by anyone, let alone ignored.
What Are the Benefits?
The main benefit of tech products is that they are super-practical and thus unlikely to be discarded fast. The advantage they hold over other items, though, is that they are incredibly relevant too. With almost everyone using a smartphone and seeing their laptop as their close friend — who could resist free tech gadgets?
The business that includes tech products into its repertoire of branded merchandise can hope for even more benefits than expected. Obviously, brand visibility and awareness should surge once your branded power banks, phone cases, promo flash drives, and headphones are in circulation.
But perhaps your image is what you want to focus on. In that case, rest assured that tech products will also make your company seem more modern, more quality-oriented, and, yes, cooler.
If you’ve been sleeping on tech gadgets, it’s time to wake up and start browsing. Not wanting to see you struggle, we’ve come up with a list of some popular options that should make your target audience extremely happy and eager to hear more about your business!
14 Tech Products to Consider as Your Next Promotional Giveaways
1. Headphones and Earbuds
As some of the most useful promotional products, branded earbuds and headphones can easily impress even the most demanding audience. There’s a huge range of options to choose from here, such as noise-cancelling headphones, wireless Bluetooth buds, and more. Better yet, most models usually come with their own storage cases. Brand both the product and the case then to maximise your results!
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2. Bluetooth Speakers
Just like headphones and earbuds work well for the entertainment and music industry, so do custom Bluetooth speakers. Easily carried around and a staple at any house party, these ought to provide your audience with the gift of some wonderful tunes wherever they go. You can also go for models that come with some fun features, like flashing LED lights such as our Chorus Bamboo Bluetooth Speaker with Light. That’ll surely make any event all the more festive!
3. Phone Cases
With practical use and enough space to add your company details and some nice artwork, branded phone cases ought to put your brand in the spotlight and get you noticed in no time. Plus, you can really fine-tune the product to your audience’s needs and wishes. Some may prefer plain silicone cases, while others are eager to add a creative, unique case to their collection. Either way, both options are easily customised and should provide you with the brand awareness you so deserve!
4. Screen Cleaners
Not many people used to consider how many germs and bacteria are on their gadgets’ screens. That drastically changed after 2020, so keeping our gadget screens sterile is a must now. By getting yourself some printed screen cleaners and giving them away for free, you will show your audience that you care about their health and the longevity of their gadgets. In return, you will get loyal fans that’ll likely keep these pocket-sized, durable items for quite a while and always have them on hand for some quick wiping!
5. Phone Chargers
Until we get some self-charging phones or at least solar-powered ones, printed phone chargers will remain some of our most important possessions. You can also never have too many chargers. With everyone so obsessed with their gadgets, you never know when you might need one!
Fortunately, chargers are, in general, fantastic promotional products and can also be customised to suit your campaign purposes. Wireless or corded chargers, phone or car chargers — the choice depends on what your audience might love more. One thing’s for sure, though: chargers impress right off the bat and will remain in use long after your campaign ends!
6. Phone Holders and Stands
Promo phone stands may not have been so crucial in the past. However, as our lives got busier, so has our amount of free time gone down.
Now, watching movies and videos on our phones is the new normal. But really, who would want to bother holding up the phone for hours on end?
With custom stands and holders, your audience will get to experience a new kind of convenience they have been missing in their lives. If you really want to impress them, though, go for multipurpose stands. Some of them come with crazy practical features, like attached speakers and the ability to turn into chargers. In any case, you can play around with sizes, shapes, styles, and even go for chargers that attach to different surfaces!
7. Gadget Pouches
Keeping their gadgets clean isn’t your audience’s only concern. When spending time on the beach or even attending some summer events, they have to devote attention to keeping their devices dry too.
You can help with that problem as well by giving away some branded gadget pouches. As long as they’re waterproof, your audience is going to love using them whenever they’re near water.
Besides, these pouches usually come with lanyards, and some even keep gadgets functional with their touch-through features. Apart from making life easier, these qualities also allow your branding to stay in the spotlight for longer!
8. Laptop & Tablet Bags
Whether they’re travelling internationally or domestically, your audience is likely to carry a lot of stuff with them. A branded bag meant just for their tech gadgets ought to make packing easier on them. Even better, it should give them more peace of mind as they’d know their devices are safe no matter where they go.
You, of course, get some free marketing out of these products. Tech bags such as custom laptop & tablet bags come with lots of artwork space. Whatever design you may have in mind, get ready for it to be flaunted at airports around the world!
9. Mouse Mats
Promotional mouse mats are a fantastic option for companies that want superior brand exposure in the form of perfect printed PC accessories. Smooth traction is the main feature of any mouse mat, so the product is still very much relevant to people who need or want to use desktops for work, school, or pleasure. In terms of business benefits, mouse mats are ideal for larger artwork due to their ample print area and are available in a range of textures, shapes, sizes, and colours.
10. Webcam Covers
Let your audience smile at the camera all they want, knowing that their privacy is completely secure. Branded webcam covers may be tiny, but they are powerful promotional products that speak volumes about a company’s stance towards cybersecurity and their care for their audience’s safety.
The appreciation these inspire goes beyond promotion, and the positive impressions linger for far longer than with other products. Plus, they’re so easy to use. Simply place them over the camera and never consider whether it’s active or not again!
11. Stylus Pens
Promo pens may be a classic giveaway, but logo stylus pens take this product to a whole new level. Practical and easily given away at various events, these writing tools work with mobile devices and allow for effortless use.
Better yet, they keep the screen smudge-free. In fact, they can even prevent dirt and debris from transferring onto the screen via fingertips!
12. Fitness Trackers
The state of our well-being and health is the most important thing in the world, so naturally, branded fitness trackers are a fantastic giveaway to include in your next campaign. Able to collect a range of data about a person’s activity throughout the day, these are incredibly beneficial for staying on track with fitness.
Since they’re usually worn as watches, they’d also regularly be in the line of sight of both the user and bystanders. As a result, your branding ought to get noticed every single time!
13. RFID Blockers
Security-based branded products are a unique type of giveaway many of your customers are sure to appreciate. It doesn’t get much better than printed RFID security backpacks, though, especially in this day and age when privacy and keeping our personal information confidential are an absolute must.
Radio-frequency identification entails using an electromagnetic field to track tags on various objects. Therefore, if someone has such a reader, they could potentially gain access to your information by scanning your personal items such as passports, IDs, credit cards and more.
The sheer thought of this information falling into the wrong hands definitely sends shivers down the spine. The appeal of RFID blockers is, thus, undeniable; they are sure to both please and thoroughly impress your audience.
The best part, though, is that they come in many forms, so they are more practical overall than you’d first think. Choose custom RFID wallets, pouches, card sleeves, hard cases, travel cases or even backpacks. Whichever you go for, your audience’s personal information should be secure for as long as they use your branded products!
14. Wireless Chargers
Finally, there are some products that impress with just a simple mention, let alone as gifts. Printed wireless chargers are innovative and some of the hottest tech gadgets around, so they have a huge following even beyond the promotional products industry.
This popularity mostly boils down to their practicality. They are used in the military, photography, agriculture and across many other industries. What makes them a great branded giveaway, though, is that they spark curiosity in people. Not everyone can afford a top-of-the-line drone, so getting a mini one for free is sure to make beginner fliers very happy.
As a business, you can also take advantage of this appeal and use drones for marketing. By simply branding the controller with your logo and company name, you will associate your business with pleasure in the user’s mind — and thus make a lasting positive impression!
Bonus Option: Smart Products That Leave Your Competitors in the Dust
Though the 14 products we mentioned are ideal for most businesses, some may be looking for something more innovative that would make their competitors green with envy. In that case, we urge you to research the latest technological advancements and the gadgets they have birthed.
Some of the best examples of attention-grabbing innovative promotional products include smart scales, Wi-Fi smart plugs, and two-way Bluetooth trackers. If your goal is to impress, educate and encourage a conversation with your audience, these products should get the ball rolling. At the same time, they ought to show off your company in a more positive — and definitely cooler — light!
How to Distribute Your Tech Products
This guide wouldn’t be complete without explaining how you can use all these products in your next marketing campaign. Luckily, since tech products are so versatile and flexible to fit various situations and campaign themes, you aren’t likely to encounter many problems!
Our top ideas for distributing your favourite tech products include:
Social Media Giveaways
By just tagging a few friends or reposting your image or story, your followers can win your tech gadgets for free. This kind of giveaway makes for a more positive experience than simply giving away the products randomly. Not only would you benefit greatly from all those shares, but the winner would actually feel as if they worked for the product — and would then likely be more eager to show it off!
Event Giveaways
Conferences are a good background for tech products, as they usually have a fantastic response there, especially if the event is in a related industry. But even if the environment is entirely different, they should do quite well if the appeal is strong enough!
Consider, however, keeping smaller items within reach on your booth so that anyone can grab them while passing by. For larger items, such as drones and similar, it’s better to offer raffle tickets. Give them away unconditionally or in exchange for email list sign-ups and similar information-grabbing forms!
Creating Your Own Events
Finally, if you own a tech-oriented business or are in a related industry, you can also hold workshops and classes. You can actually promote your branded merchandise during those events and truly show off their appeal to the audience.
Who knows? Potential clients are everywhere, but they may not be aware of your company or what it exactly does just yet. They may need a little push in the form of a workshop or class to commit to your business and join your growing community!
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen printed tech gadgets fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
