Are you having a difficult time deciding whether to opt for a promotional product giveaway or go for an internet advertising campaign? If so, then keep in mind that buyers are far more likely to go for a brand that offers promotional material.
Ultimately, a quality giveaway will help you gain a massive media following. Not only that, but it will also help you improve and grow your brand.
But where should you start? What kind of promotional products are worth looking into?
For starters, you should always look for something useful. Something that potential customers could use in their everyday lives and be reminded of your products. What about branded sunglasses?
It goes without saying that a pair of sunny’s will brighten up anyone’s day! Your customers can wear them all year round, and there’s no doubt that they’ll be grateful for the amazing gift.
If you’re intrigued by this idea but haven’t got a clue how to go about organising a promotional giveaway, we’re ready to let you in on some amazing ways to boost your brand!
Types of Promotional Sunglasses
If you’ve finally decided that promotional sunglasses are the right thing for you, then the question remains 一 which ones should you choose?
Since there are several different styles to choose from, you may want to take a look at the following suggestions.
Vision Sunglasses
Vision sunglasses are a classic choice that will typically appeal to an older demographic. The amazing thing about these sunglasses is that they will never go out of style. So keep that in mind if you’re looking for something classy, chic and timeless.
Fiesta Sunglasses
If you’re looking to appeal to a younger demographic, fiesta sunglasses should be among your top choices. These sunglasses are available in a variety of stylish colours, and they’re also quite easy to customise.
Boardwalk Sunglasses
If your brand is all about keeping it casual, boardwalk sunglasses are just the thing for you. You can also throw in some custom sunglass cases with your logo printed onto them to maximise your visibility.
And now check out this step-by-step guide where you’ll get all the info you need to organise a successful promotional sunglasses giveaway!
How to Organise Your First Promotional Sunglasses Giveaway
1. Do Your Research
When it comes to organising a promotional giveaway, researching your audience is key.
Needless to say, the age, demographic and sex of your target audience will dictate which sunglasses you’ll need to buy. So, don’t even consider purchasing them before you determine who you’ll be giving them away to or else you’ll end up with boxes of unused promotional items.
The best way to determine who your target audience is to simply view your current customers (age, demographic, sex, etc). From there, you’ll be able to determine which platform is best when it comes to marketing as well. For example, a younger audience will respond to media channels such as TikTok and Instagram, whereas seniors are more likely to visit Facebook and read newsletters.
2. Purchase Your Promotional Product
Once you’ve done the hard part, you can move on to purchasing your promotional sunglasses.
Make sure to purchase enough so you don’t run out mid-giveaway. Additionally, consider adding a case for the sunglasses, as this will double your visibility.
3. Pick a Giveaway Channel
After determining which channels will best promote your products, it’s time to pick one (or more). Here’s what you need to consider:
- Will you be promoting your sunglasses in-store?
- Are you operating from an online store?
- Do you have a booth you can operate from in case you’re planning on giving the sunglasses away at a tradeshow?
In-Store Giveaways
If you run a brick-and-mortar establishment, the best way to promote your brand is right there in your store. Doing so will encourage both old and new customers to drop in and pick up a pair of sunglasses, and more importantly, take a look at what you have to offer.
Ultimately, you can choose whether you would like to give the sunglasses away to every person that steps inside your store, or only to paying customers.
Online Giveaways
If you’re planning an online giveaway, your best option is to include a pair of sunglasses with each order. It’s up to you to decide whether you’d like to set a minimum dollar amount or give them away regardless of the order price.
On the other hand, you could opt to add a promo code for users to enter if they wish to add the sunglasses to their order.
Trade shows and Conference Giveaways
Trades shows are great places to give away promotional items. If you have a booth at your disposal, you can encourage participants to sign up for your newsletter if they’re interested in getting a free pair of sunglasses.
Conferences are equally good, however, you need to know how to approach your audience without appearing too pushy. Make sure to feature your sunglasses in a spot that will catch the participants eyes, and allow them to approach you first.
4. Giveaway Announcement
Before you make the giveaway announcement, you’ll need to take note of specific deadlines and rules. Doing so is important as it is a good way to avoid any mix-ups with your customers.
Keep in mind that, for in-store giveaways, setting a deadline for when the sunglasses will be available is crucial or else you’ll have customers dropping in at all hours of the day which could end up disrupting your sales. Furthermore, it will also give you and your staff time to take a break from handing out the promotional items.
Next, you need to choose a marketing platform. You could opt for social media platforms such as Facebook, Instagram, or Snapchat, newsletters, and advertisements. Or you could simply give out flyers from your store if you prefer.
Bonus Promotional Ideas
If you haven’t created a YouTube channel for your brand, it’s time to do so. Nowadays, young adults tend to watch YouTube videos over TV so presenting your brand on this platform will do wonders to boost your visibility.
But if that’s not your cup of tea, consider creating a business page on Facebook. If you do go this route, make sure to add some quality photos to the page, and update the info regularly.
You could also create a teaser featuring your upcoming event. This will without a doubt bring in more curious customers who are looking to get a free promotional item. And if you’re up for it, upload a short video about the event.
5. Marketing the Promotional Giveaway
Hashtags are everything. If you want your brand to be noticed, create some relevant hashtags for your promotion. These hashtags should be relevant to the event you’re hosting, or to your in-store or online giveaway.
Once you’ve done this, make sure to keep your audience posted about the giveaway. To avoid oversaturating their feed, post about your giveaway no more than once a day.
Countdowns leading up to the event are also a fun idea if you want to keep your customers on their toes.
6. Allow People to Share Your Content
When it comes to announcing a promotional event, sometimes the best way to do so is to allow people to share your content online.
Ultimately, when one person shares your event, this will inevitably intrigue some of their friends who will likely also share your event, and so on.
With that in mind, make sure to add share buttons in your newsletters so your customers can share your content with ease. The same goes for blogs and social media posts. Doing so will ensure that your giveaway reaches the right people, and will help you expand your audience.
7. It’s Time for the Giveaway!
Finally, after all that careful planning it’s time to give out your promotional sunglasses! Now is your time to shine!
While you’re handing out the sunglasses, it’s a good idea to encourage people to post pictures of themselves wearing the sunglasses and post them on their social media platforms. Also, make sure they add the relevant hashtags and tag your brand in their photos.
If you want to ensure that the conversation keeps flowing, send a follow-up survey or post a poll asking attendees what they’d like to receive during the next giveaway. This will also help you prepare for your next big event.
8. Viewing the Data
Just because the promotional event is over, doesn’t mean the work’s done! In order to ensure future success, you will need to measure the data. Considering that this may be new to you, here’s a brief overview of what you need to do:
- If you were hosting an in-store giveaway, compare your sales for that day to the sales of the previous days. If the promotion was a success, there should be a significant increase in sales for that day.
- For online giveaways, check the traffic for that day compared to other days. Also, check how many coupon codes were used throughout the day.
- Check how many people tagged you on social media, and how many of your hashtags were used. You could also check your mentions in the notifications.
Once you gather the info from your first giveaway, you can compare it to future giveaways. This will allow you to see which promotional items and marketing strategies gave the best results. Overall, this is a proven formula for a successful promotional event!
Final Thoughts on Organising a Promotional Giveaway
The important part of hosting promotional giveaways is to keep the momentum going at all times. If you want people to keep checking out your brand, you should constantly be on the lookout for some new promotional items and marketing opportunities.
The natural next step would be to announce your next giveaway without divulging any further information about the promotional items. At least, for the time being. This will keep your audience intrigued for sure.
And if you want to take it a step further, consider making your next promotional event a contest. After all, everyone enjoys competing for prizes, so use that to your advantage to create a buzz.
All in all, using sunglasses as promotional items is a smart way to boost your sales, and introduce new customers to your brand. Ultimately, that’s what giveaways are all about!
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Promotional Beach Balls – The Perfect Way To Inflate Your Brand
Looking for something different? Browse our full range of printed outdoor giveaways and if for any reason you still can’t find what you are looking for, then simply give our team at GoPromotional a call on 0800 0148 970 or simply email us today. You may also wish to consider complimenting your order of sunglasses with some beach accessories or even some cooler bags which are sure to be well received by customers and employees alike!
