When it comes to promotional products, there are often far too many choices to pick from, which can confuse and scare even the most confident businessman. Business owners tend to pick those that offer minimal impact but maximum cost. From promotional stickers and custom keyrings to personalised coasters and branded coffee cups.
But there is another way to increase your brand awareness, all thanks to brandable notebooks. A unique and versatile take on branding, promotional notebooks offer a practical and eye-catching way to promote your business.
Simple Yet Effective
Compared to similar forms of rebranding, a well-designed notebook like our Shine A5 Soft Feel Notebook doesn’t feel intrusive when used during meetings with clients or in a public setting. It just provides an intriguing peek into what your business can offer without being too pushy, like other promotional items that demand the viewers’ attention. The ability to advertise your brand beyond your designated area in a non-invasive way is an added bonus, especially during conferences and trade shows.
As a promotional product for events, notebooks are very practical. As a result, they win over attention-grabbing but disposable conference loot. Forget branded badges and fidget spinners; notebooks have a lasting perceived value in people’s minds. That’s why you want to associate your business with them.
And let’s not forget about the impact that promotional notebooks will have for years to come. Think of them as having a ripple effect. While you might not notice the use of your notebooks immediately, over time, each one of them will make its way to a meeting, desk, or other events way beyond your company. That way, more and more people will notice them, tracing the notebooks back to your brand, products, or services.
On the Go Branding
Unlike other clunky forms of advertising, like personalised desktop items and promo tech gadgets, promotional notebooks are very portable. From attending business meetings to checking in at trade shows and conferences, notebooks are at the forefront of your attention. Therefore, they are also visible to everyone else.
But that’s where appealing custom designs come in handy. By branding your custom A6 notebooks with your company name, motto, or logo, you will increase their visibility and attract more people to your business. And best of all, notebooks feature little to no limitations when it comes to their branding options. Even in smaller personalised A5 notebooks, there is a lot of room for appealing and unique designs.
Encouraged Productivity
Besides giveaways and promotional campaigns, notebooks are also great at increasing productivity around the office. Your team can use notebooks for creating to-do lists for the day and taking notes during important meetings. Not only will that lead to a more productive team, but it can also help your management stay more organised.
Promotional notebooks can also boost the morale of your employees, making them feel like part of your office family. It’s true that branded T-shirts can achieve similar results. However, they are far more intrusive and can limit your employee’s personal clothing style, which can have a negative impact on their efficiency and happiness. In contrast, notebooks can be placed on someone’s desk without interfering with their personal space.
But don’t forget to choose high-quality products when using promotional notebooks to improve your employees’ output. Remember that cheap items will be met with less than favourable reactions, but appealing and practical products will hold more value.
Related content:
Personalised Notebooks – The Perfect Promotional Giveaway
Final Thoughts
You might think that due to the introduction of computers in the workplace, paper has become obsolete in day-to-day work. While that could be true for paperwork, it’s not the case for notebooks. From enhancing productivity to generating impressions, promotional notebooks are bigger than ever. And with a focus on quality, style and practicality, they can be used as reliable marketing tools, no matter the size and scope of your business.
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Check out our full collection of custom paper products which includes personalised eco notebooks, branded notepads, and printed post-its. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of promo notebooks with some personalised pens or some custom stationery which are sure to be well received by customers and employees alike!
