As one of the most popular promotional products for exhibitions, trade shows, and conferences, branded lanyards boast a simple design but offer maximum effect. However, marketing budgets can get pretty tight, making some businesses opt to save as much as possible by getting cheap lanyards for their next big event.
In the grand scheme of things, yes, going for low-cost promotional lanyards may allow more room for some other types of promotion. What some businesses fail to realise, though, is that cheap lanyards can actually do more harm than good.
3 Reasons Cheap Lanyards Won’t Work for Your Business
1. Cheap Materials Rarely Last Long Enough to Make a Good Impact
You do get what you paid for, so when it comes to promotional lanyards, don’t expect them to last long. There are certainly some companies that could make attractive lanyards for mere pennies. More often than not, though, they use cheaper materials to balance out the costs.
The result is a cheap lanyard that doesn’t stand the test of time. Once you give it to a potential customer, it’s more than likely to break in a few days. Consequently, it may cast a shadow of doubt on how you do your business.
After all, if you believe cheap brittle materials are the best option for your clientele or staff, you’re not showing them that you care or that you value their efforts to promote your brand. Essentially, you’re giving them what you think they deserve — and that’s not much, is it?
2. Cheap Printed Lanyards Don’t Stand Out
Some businesses don’t have much room in their budgets to accommodate the best promotional products. Luckily, branded merchandise is suitable for all budgets, so there is something for everyone here.
But going for a low-cost company isn’t for everyone, and it most certainly isn’t for businesses that want to stand out. Products made by these suppliers usually come off as very basic and downright generic. They don’t offer much customisation or a better choice of materials. Thus, your lanyards may end up looking similar to some other businesses’ — because all of you were just focusing on saving money.
3. Cheap Branded Lanyards = Cheap Business
Finally, know that your choice of promotional products speaks volumes about your company and your attitude towards your target audience. Lanyards won’t simply serve as gifts that show off your branding in the hope of catching someone’s attention. Their scope goes beyond that by giving insight into how much you care about your business. More importantly, they show whether you settle for being average or are ready to invest in bringing your brand to the next level.
That isn’t to say that polyester lanyards or nylon lanyards ought to cost an arm and a leg. There are higher-end companies that know about this product’s impact and can still offer it at a reasonable price. Yes, that might be a bit more than what a low-cost company asks for. But when using promotional products, you want your business to stand out — not fade into the background with the rest of look-alike lanyards from your competitors.
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If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
