When it comes to starting a small business, many new entrepreneurs face huge hurdles. Coming up with a good concept, finding investors, hiring employees, the list goes on. And even when an owner manages to overcome these struggles, they still face the issue of advertising their company.
Raising brand awareness is especially important for any small company. It’s how a business gets off the ground, and gains new customers and potential business partners. It’s also how it establishes its image and stands out against larger competitors. So, it’s safe to say that investing in a solid marketing campaign is essential for any business owner looking for success.
But the issue is that classic advertising campaigns can be very expensive — especially for a small company that does not have a lot of funds to spare. Rather than fading into obscurity, the best thing a small business can do is invest in promotional branded merchandise. Promotional products can cause brand awareness better than any flashy, ten-second ad. Even better, it can guarantee a small business’s success for years to come!
Advantages of Advertising With Promotional Branded Merchandise
The latest research is in — people hate ads! The recent trends of aggressive online marketing have made the general public very averse to advertising. This is a problem for all brands, especially those who run small businesses — how does a company promote its business while also keeping the public’s goodwill?
The answer? With promotional products, of course! Handing out branded items to potential customers has several advantages all small business owners should use to grow their company!
1. More Effective Than Traditional Ads
While everyone is averse to traditional ads, the same can’t be said of promotional products. Researchers report that people love receiving branded items. They are useful, personalised gifts that customers can use in their everyday lives. And, because they’re useful, customers are more likely to keep them long-term.
In fact, studies show that people keep promotional products for a year on average. Not only that, but they’re also far more likely to keep doing business with the brand that gifted them. So branded items come out as one of the most profitable returns on investment companies can get.
2. Affordable
Promotional products are many and numerous. From custom mugs to personalised T-shirts, logo pens, and printed notepads, these are just some of the incredible items companies can add their logo to. And the best part is that this variety comes at half the price of regular advertisements.
One branded Atlantic mug costs just £1.64. If companies buy from wholesale retailers like GoPromotional, they’re likely to get them for even less. The website offers a wide selection of classic promotional items, with massive discounts on bulk orders. This is especially advantageous for small business owners with modest marketing budgets.
3. Customisable
The biggest advantage of promotional items is how easy they are to customise. Companies can tailor them to fit their image and values. With a conveniently placed logo, a bright pattern, and fun colours, they can capture the public’s attention while also defining their aesthetic.
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To Sum Up
Marketing campaigns are the backbone of any successful business. The more a company advertises, the more customers will know about it and be drawn to do business with it. But advertising alone isn’t enough — a company also has to be mindful of how they choose to raise brand awareness.
Traditional ads are great, but they can be a hit and miss for many businesses, especially smaller ones. So advertising with promotional products comes out as a much safer bet. Branded items are easy to get and provide a safe return on investment. And, for a small business that isn’t looking to spend a lot on advertisements, this is the perfect marketing opportunity!
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View our list of branded merchandise best-sellers if you haven’t yet. In case you want to know more, you may contact GoPromotional at 0800 0148 970 or simply email us today. Let’s start your newest marketing journey in style!
