The more useful a promotional product is, the higher the chance it will boost brand recognition and awareness in anyone who gets to use it or at least admire it. But if you want something suitable for all ages and various occasions, you have to lean into your creativity!
Staying relatable in your field of work isn’t always easy, as we all want our brands to be deemed professional. However, with some quirky promotional products, such as promotional beach balls, you won’t have to sacrifice your professionalism.
In fact, beach balls may make you seem more fun and approachable in the eyes of your target audience. Plus, they can help your brand thrive in many ways without making you break your marketing budget, or worse, never seeing any return on investment!
Why Beach Balls Are A Welcome Addition to Your Promotional Strategy
Whether you…
- have an upcoming trade show to attend
- want to get your staff ready for the summer
- are just looking for some fun client giveaways
…promotional beach balls could yield better results than you expect.
One of their greatest advantages is that they are easy giveaways, suitable for all ages and most events. Even if someone may not be the perfect audience for them (such as VIPs or business clients), they have someone at home (their children!) who will love them and enable you to boost brand recall whenever they use them.
Beach balls go well with other classic promotional logo products, too, so you can even add them in a freebie package and dazzle your target audience with both useful and entertaining merchandise. And they don’t even take up much space; you can pack them while deflated and only inflate a couple at the event to draw in the attention of curious eyes.
Another benefit is that they aren’t so often used, presumably because companies believe they could make them look silly. In reality, branded beach balls bring so much to the table in terms of brand recognition and awareness.
For one, they’re easy to spot, especially if you opt for a colourful design that puts your branding in the spotlight. They’re also highly customisable, with lots of space to add your logo, contact information, tagline, and more!
If you opt for high-quality materials, your branded beach balls should last the recipients for a while, bringing in new impressions every time they hit the community pool or beach. But that doesn’t mean you have to break the bank. These fun, soft toys are typically low-cost products. And yet, they can yield fantastic results due to their appeal and easy exposure to a number of potential customers whenever they’re used!
Designing Your Perfect Promotional Beach Balls
When choosing your branded beach balls, you can opt for various colours and designs depending on the setting you’re eager to enhance with them.
For example, if you’re looking to promote your products or services at different promotional events, we’d recommend going for the classic, colourful striped design. You can customise the design further if you want to use them as trade show freebies. Otherwise, opt for solid colours to fit into a specific dinner setting — or if you want to use them as client gifts.
The most important thing to remember here is that these are visual advertisements. Therefore, you want to use the colours and the design to your advantage, i.e., you need to make them fit in well with the scenario you’re using them for.
For instance, choosing striped vibrant beach balls for a classy dinner party may not be the best way to go. But you don’t have to abandon the idea; opt for sophisticated colours and use the beach balls as a part of the decor!
Whatever you do, though, don’t forget to tie in the colours of the beach balls with your branding. You don’t want to create two different (and thus confusing) entities in someone’s mind. Instead, the goal is to make the beach ball a visual reminder of your business.
Themed Printed Beach Balls
Using holidays and different special dates for promotional purposes is, above all, smart. By doing so, you can easily link your business with some good memories and lots of fun.
Whether it’s Christmas or Valentine’s Day, branded beach balls are a fun giveaway that should put a smile on anyone’s face and make a huge impression on them. Better still, if they love the holiday in question, they’ll naturally associate these sentiments with your brand, too, giving you an advantage you really shouldn’t miss out on.
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How To Use Promotional Products Effectively
How to Make Your Logo Stand Out On Your Promotional Beach Balls
Your logo is arguably the most important part of the design — and the part you want everyone to remember. Depending on the occasion and how much space you have, there are a few rules to follow here.
First, you want everyone to notice your logo, so it has to be visible even from afar (a reasonable distance, of course). To achieve that, you should increase its size, especially if you’re using solid colour beach balls. Don’t go too crazy, though. We don’t want it to be obnoxious and in everyone’s face.
If you’re using striped beach balls, it’s best to put your logo in the part where there is a solid colour, i.e., the clear or white part.
In terms of colours, you can go monochrome or full. High-definition logos in full colour are best used on beach balls that you’re ordering for specific promotional or PR events. That’s when you want your logo to be present everywhere and highly visible. Some of the occasions that first come to mind, in this case, include but aren’t limited to:
- Exhibitions
- Trade shows
- Business parties
- Beach parties
- Holiday and travel promotions
On the other hand, monochrome colours should still make your logo visible to everyone, but the beach balls shouldn’t be a distraction. In some scenarios, you don’t have to rely so heavily on your promotional products to promote your brand. Using monochrome colours (that go well with your branding, of course) shouldn’t take away from the main cause. So, the events most suitable for such beach balls are usually:
- Charity events
- Festivals
- Business dinners
How Many Beach Balls And What Size Should You Get?
Naturally, you have to take into account the event you’re ordering your promotional beach balls for to know how many to get. Their purpose matters the most here; you won’t order the same quantity if you’re using them for decor or as giveaways.
Consider their use, as well as how much space you have at your disposal. Filling a small crowded room with huge beach balls isn’t the best way to make your brand pop. Similarly, consider if the attendees will take them home. If they will, you need as many beach balls as there are people. Of course, order 10% over that number just in case of emergency.
The size of the beach balls also plays a key role in making your promotional efforts worth the while. For example, we recommend giving away regular-sized beach balls to customers who will then be able to use them throughout the season.
Uniform sizes are the perfect addition to trade shows and exhibitions, and they should work well with any promotional kits you have in mind. However, PR or promotional events may call for the use of both small and large beach balls in order to create different perspectives.
If you’re only going to use the beach balls for decor, then you can go for both smaller and bigger ones. For showing off your brand name with just a single glance, smaller beach balls should work well. If the point is for them to fill up space and serve as background decor, then bigger beach balls with a huge logo are just the thing you need.
Ideas On When To Use Custom Beach Balls
Seasonal Freebies and Commercial Gold Mines
Of course, some businesses may be more inclined to use beach balls because they match their field of work. Those include resorts in particular; they can always offer the beach balls as freebies at trade shows. Alternatively, they can make a profit off them by selling them in shops within the resort.
The tourism industry can take advantage of beach balls just in time for the summer holidays along with complimentary printed sunglasses. Hotels and airlines can give away branded beach balls to children and their parents en route to tropical destinations. In turn, the recipients will generate some buzz about your brand further — and even in parts of the world that you may not have been able to reach before.
Company Events
New product launches are a fantastic opportunity to promote your brand with some beach balls. They can serve as decor and giveaways, depending on the effect you’re after. Making the whole event more entertaining can be achieved by dropping the balls down to the audience as confetti. It’s a neat surprise that beats balloons by a mile since the attendees can take the balls home!
We mustn’t forget the power they have when used as staff gifts too. Yes, your employees may not be able to use them all the time. However, they will take the balls home with them, which should boost brand exposure.
Essentially, they will spread the word about your brand among their acquaintances, family members, and friends — anyone who comes over, really. Plus, if they use social media, the balls may even be seen on occasion in the background of their content.
Industry-Related and Local Festivities and Sponsored Events
Beach balls can serve their purpose on various industry festivals, too, such as boat and RV shows, music festivals, etc. And don’t forget about local festivities; you can remind the local community of your brand and what it does simply by sponsoring the events (contests, for instance) and giving away (or using as decor) some branded beach balls.
Speaking of sponsored events, you can definitely boost brand recognition and awareness at various academic and school events. Even a local spelling bee or university quiz challenge may work in your favour. You can link your brand with learning, knowledge and overall academic prowess. After all, you’re essentially supporting the bettering of the youth!
You can also sponsor some other school events that are more party-oriented, such as proms, spring breaks, and student parties. Beach balls come in handy there as both decor and fun promotional beach accessories.
Finally, consider using your custom beach balls as decor at various festivals and even concerts. You can decorate the stage and the poles with them, etching your branding into everyone’s mind throughout the show.
So When Should You Order Your Promotional Beach Balls?
When it comes to ordering your branded beach balls, we suggest placing an order as soon as possible. The more time you have before an event to make any changes, the better, as it’s more likely the balls will turn out perfectly just in time for your giveaway.
In case there are any schedule changes, early ordering would allow you to avoid wasting precious time and still get the balls ready for an upcoming event. What’s more, if you’re going to bring them with you to a trade show, exhibition, etc., and they will serve as freebies, having ample time would help the manufacturer perfect them and ensure they aren’t a huge disappointment in the end.
Lastly, if you order early, you likely won’t have to worry about adding any last-minute changes. Moreover, you won’t have to rush to order more beach balls mere days before an event. It’s such planning ahead that would ensure your promotional strategy goes without a hitch!
So what are you waiting for? Low-cost, suitable for various occasions, and with ample artwork space, promotional beach balls could be your next big giveaway item and even a part of your event decor. And if you choose your design, colours, and materials right, they ought to generate dozens of impressions both when you first give them away and later on when they’re put in use at beaches, pools, parks, and more!
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Toys & Novelty Related Promotional Merchandise
Looking for something different? Browse our full range outdoor promotional merchandise which includes pedometers, cycling accessories, fitness trackers, and whistles to name just a few. You may also wish to compliment your order for beach balls with some printed t-shirts or caps. If for any reason you still can’t find what you are looking for, then simply give our friendly team at GoPromotional a call on 0800 0148 970 or simply email us today.
