Today, promotional merchandise is a reliable and much-loved staple of marketing campaigns around the world – but it has a longer history than you think. In 1789, George Washington’s team printed custom promotional badges bearing his initials and campaign slogans for the first presidential inauguration. The public snapped up the badges and, well, the rest is history. Promotional badges have been a key part of election culture ever since, and a popular marketing option when it comes to generating brand awareness and loyalty.
Promotional badges are budget-friendly and easily customisable, whatever your business. With the colour and design, your branded badge will catch the eye of anyone who sees it, giving you a great return on investment.
We’ve compiled a list of the best printed badges available, to help you find exactly what you’re looking for.
The best printed badges
Button badges
If you’d like a promotional item that you can buy and keep stored until your next trade show or event, button badges are one of the best products to buy in bulk. They’re inexpensive and durable, and you won’t need to worry about them getting damaged in storage.
Both 25mm Button Badges and 32mm Button Badges are manufactured with a durable plastic coating, and your company details or logo can be printed in full process colour imprint. Since promotional badges can be worn on jackets or coats (rather than slipped into bags like bulkier items) they’re an effective and easy way to draw attention to your brand at busy events.
Another option is the Oblong Button Badge, which is slightly larger and gives you more room to be bolder with your design. They’re the perfect choice if you want your business’s slogan to be a key part of the campaign, or if you have a special quote or two that really defines your company and the way you do things. These promotional badges would work particularly well for schools too, if you’re looking to make students feel really special – how about “standout student” badges for students who’ve made the most progress?
Enamel badges
Enamel badges are a simple, classic and timeless choice for your promotional badges. Their professional finish makes them ideal for a whole host of organisations, including schools, clubs and charities.
20mm Soft Enamel Badges are manufactured in 1.2mm thick, high quality metal and stamped with your design, making them one of the most resilient promotional badges available. Or, for something slightly larger, the 30mm Soft Enamel Badges offer the same high quality with more room for your branding. These promotional badges present a good opportunity to create something iconic, as enamel badges are often considered a fashion statement and will get worn for years to come.
For something that really stands the test of time, 20mm Hard Enamel Badges and 30mm Hard Enamel Badges would be a fantastic promotional product for a company that prides itself on its longevity. Choosing hard enamel for your promotional badges creates the impression of familiarity and reliability, and that you’re someone a customer could stick with for life. These badges are handcrafted in thick, highly polished metal and can be filled in up to four different colours.
Name badges
If you have a big conference or event coming up, it can be easy to get caught up in finding promotional gifts that will help potential customers to remember you. But one of the easiest ways you can stay ahead of competitors is to demonstrate that you have a cohesive, polished brand image – and name badges are key to this.
Wearing printed name badges will demonstrate that you and your employees are proud of your work. It also helps you to come across as more human, and potential customers will be more likely to approach you if they know your name and position in the company.
To give the best impression, it’s important to choose high quality promotional badges. Full Colour Metal Name Badges are a great budget-friendly option, and are manufactured with real metal to give a stylish, slick finish.
If you’re keen for your badges to reflect your brand colour scheme, Coloured Acrylic Name Badges are manufactured in high grade Pantone matched acrylic, to ensure a polished business image. They are printed in vivid full process colour, and offer enough room to have names and job titles clearly visible.
Personalised badges
For something even more personal, choose promotional badges that come with the option of having individual photos of staff members printed on each badge. Encourage staff to be creative but professional with their photos: not only will this boost office morale, but it will give your company a more light hearted image.
Something eye-catching like Framed Acrylic Domed Name Badges would really draw attention to your staff members, featuring a strong black outer frame and central domed area. Or, if you want to demonstrate that you’re a friendly but practical company, opt for the Full Colour Scratch Resistant Metal Name Badges. These promotional badges are especially durable, and would be a fantastic choice for an outdoors company (or anyone who works with animals!)
Let GoPromotional help your business succeed with promotional badges
Promotional products are a fantastic way to attract new clients and grow your business. At GoPromotional, we’re here to help your business and brand get the recognition they deserve.
Regardless of your company size, industry or budget, there’s something to suit everyone in our extensive catalogue. We have a real passion for customer service and high quality products, which is why we’ll always go the extra mile to make sure you find exactly what you’re looking for.
Take a look at our wide selection of low cost promotional giveaways and we’re sure you will find the perfect item for your next promotion. If however, you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
