When you mention promotional products to someone they will most definitely think of the two things that promotional items are best known for, tradeshow appearances and holiday gift giving but logo imprinted items can have a much larger impact in your business if you find different ways to use them throughout the year.
Advertising with promotional products throughout the year is probably going to find you giving away stuff all year round and for some business owners hearing this will push their panic button. After all, how can I benefit from giving away free stuff all year round? Well, it is true that you are going to give these items away freely but what they will bring back to you is some long lasting customers and some long term effects from your business building efforts like you have not experienced in years past.
Approaching each time of year with an optimistic approach and some relevant promotional products can really help to create enthusiasm and excitement within your business, both amongst your customers and your employees. Seasonal giveaways, raffles, and promotional items to commemorate different seasons and smaller holidays can be fun and exciting and will keep customers coming back just to see what you have in store for them this month.
Small seasonal items don’t have to be very expensive. Items like sunscreen and promotional hand sanitisers, printed lip balms, and promotional ice scrapers are just some of the fun items that you can giveaway throughout the year. It is best to use smaller items given out frequently than larger items passed out annually. In the long run they will appreciate the frequency with which you are giving away free stuff and the larger items will not leave a better impression because these giveaways will happen too infrequently.
Using promotional items year round is a great way to flood the market with your advertising message and to make sure that you are leaving a lasting impression on your customers as well. Fun promotions and promotional items will keep them coming back year round and wondering what fun you will have in store for them each and every season that comes along.
