If you are a business owner, you probably know how important trade shows and events are for getting the word out about your products and services. You probably also know that custom giveaways are the most important piece of the puzzle when it comes to a successful corporate event.
However, there is much more you can still learn about trade shows and giveaways to make your brand truly thrive, and promo pens can be of great help. Read on, and take notes!
1. Personalisation and Branding Are Vital
When you are planning giveaways and figuring out which products to include, you have to consider branding as an essential factor. While a practical and pretty item can be a great gift on its own, you need to make sure your visitors leave with something to remember you by. Putting your logo on useful items is the best way to ensure that.
The items you go for need to be easily customisable, and your logo has to be memorable. However, that doesn’t mean that you have to spend too much money. In fact, affordable items such as pens are often the best options you can choose.
2. Make Sure Your Freebies Match Your Brand
A mistake that many business owners make is to choose any item they like to give away. However, it is important to make sure your freebies match what your brand represents, at least to some extent.
For example, if your company produces electronics, it would be somewhat strange to gift your clients printed yo-yos. On the other hand, personalised USB flash drives or logo headphones would make perfect sense.
However, there are items that match just about any industry, so you can never go wrong with them. Personalised pens and custom notebooks are great examples.
3. Be Flashy
If you are at a trade show with lots of other businesses, it is important to try and stand out as much as possible. How you choose to brand your freebies can influence that quite a lot.
An interesting and aesthetically pleasing item will surely cause some buzz in the audience. That will gain you exposure, and more people will want to see what the hype is about.
When it comes to pens, you can really go all out and design something unforgettable for an affordable price. How you brand the pens can make or break your campaign, so make sure to put a lot of thought into it.
4. Your Freebies Need to Be Useful
When you give away items at a trade show or corporate event, you need to make sure the items are practical and useful. People will not keep something they have no use for, such as brochures or printed ads. In most cases, such items will end up in the bin before people even take a good look at them.
Useful items, on the other hand, will definitely be kept. If you go for pens, notebooks, keychains, or any type of electronics, you will get the attention of your visitors easily. And what’s even better, you’ll remain in their mind for a long time afterwards.
If you give away practical items, such as pens, your clients will always carry them around. As a result, they will see your logo and remember your company every time they use the pens. What’s more, they will help you reach new audiences by exposing your brand to those around them.
5. Think About Timing
Timing is another thing you need to consider when it comes to trade show giveaways. Most people think that the end of a sale is the best time to give your clients or partners some free items. However, the very beginning is just as good a time, if not even better.
By giving to your clients first, you show generosity. That will, in turn, encourage those clients to give back to you, as well. If you provide value from the very beginning by gifting your clients free promo pens, you will have a better chance of getting those people to listen to your pitch and invest money in your brand.
Related content:
Promotional Pens – How to Use them for Successful Marketing
To Conclude
Trade shows and corporate events can be excellent for promoting your brand. If you play your cards right and ensure your branding is memorable and your freebies useful, you can truly make the most out of them.
Follow the tips above to ensure the events you attend or organise really help elevate your brand. Promotional pens are always a great place to start, and you can develop your campaign further from there. Good luck!
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Take a look at our full collection of branded pens & pencils which includes plastic pens, metal pens, brand name pens, pencils, and unique pens. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of pens with some custom printed Moleskine notebooks or even some promotional note blocks which are sure to be well received by customers and employees alike!
