Waking up early can be a chore. This is why so many people look forward to their morning cup of Joe. Coffee is a godsend for many tired uni students and hard workers who need that sweet hit of caffeine to make it through their busy days. And if coffee isn’t their forte, then they likely get their caffeine in tea form, like all true Brits. The point is, everyone has their favourite warm drink — and they usually drink it out of a mug.
So, a promo mug is one of the best promotional items a brand can rely on. They’re affordable, versatile and appeal to every demographic. Thus, they’re the ultimate way to raise brand awareness and expand a brand’s customer base. Plus, they allow a company to associate its business with the best feeling in the world — the first sip of their favourite hot beverage in the morning.
Why Choose Custom Mugs?
No discussion of promotional products would be complete without mentioning the one and only mug. This simple drinkware has been a staple in corporate advertising campaigns for decades — with good reason.
Though a lot of people dismiss branded mugs as uninspired, it’s undeniable that they’re an effective advertising tool with many advantages.
1. Universally Appealing
Who doesn’t love a good personalised espresso cup? Or even a stunning printed plastic mug? Since drinking tea, coffee, or any other hot beverage is a universal experience, custom mugs help brands tap into the broadest possible demographic. What’s more, branded mugs link a company to a warm, comforting activity. Therefore, they help a brand foster positive feelings in their customer base.
2. Easy To Customise
Next to personalised T-Shirts, coffee mugs may be the easiest promotional item to customise. The body has a sizeable branding area that can fit a company logo while still leaving enough room for a fancy custom design. Companies can order them in multiple colours, thus ensuring their mugs fit the brand’s business campaign.
3. Affordable
Possibly the most underrated reason mugs are such a promotional powerhouse is their price point. Starting at just £1.64 for a standard Sparta Mug, this promotional drinkware is ideal for any brand on a tighter budget. What’s more, buying mugs in bulk from wholesale retailers can net businesses an even greater discount. Thus, a company can save up on its marketing budget while simultaneously getting some much-needed exposure.
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Types of Custom Mugs
As if mugs weren’t amazing enough, they have yet another hidden superpower — versatility! From dainty printed porcelain mugs to personalised insulated travel thermos, there is a different type of mug to fit every occasion. Likewise, the type of art a brand can include on their mug is also never-ending.
However, when it comes to advertising, a few specific designs stand out as the top choices for the most effective promotional tool.
1. Custom Printed Ceramic Mugs
Ceramic mugs have all the qualities of good drinkware. First, they maintain heat over time. As a material, ceramic is porous, meaning that it can insulate hot liquids and slow down cooling times. Therefore, coffee lovers don’t have to worry about their brew getting cold before they have a chance to enjoy it.
Secondly, ceramic takes on custom artwork like a dream. The substance is highly compatible with screen printing, one of the best and most affordable printing methods. Companies can apply artwork to the mug without worrying about it being blurry or fading over time. Not only that, but they can custom tailor each mug to suit the intended recipient.
They can attach a funny quote, meaningful song lyric, or a favourite sport’s team logo. Such a promotional gift is perfect for the holiday season when a company wants to give something thoughtful to their valued employees.
2. Custom Full Colour Photo Mugs
If custom inscriptions don’t sound appealing, then a picture certainly might! Full colour photo mugs provide the perfect surface area for a well-placed digital image. This could be a simple picture of the employee themselves or their family. Pets are also an amazing choice for anyone with a furbaby in their life. Alternatively, if there aren’t any good photos available for printing, a brand can simply custom design a digital image of their own.
A simple cartoon, an animated mascot, or beautiful graphic art created in vibrant pastel colours can do wonders at raising brand awareness.
Like printed ceramic mugs, photo mugs work for any occasion, especially corporate giveaways. They can help bring people closer and generate team spirit. However, the one place where custom photo mugs truly shine is as personal gifts. Nothing says that a company values its employees more than a custom-made mug just for them.
3. Logo Printed Metal Travel Mugs
Though ceramic mugs dominate kitchen cabinets and office spaces alike, they’re far from the only type of mug out there. Many Brits don’t have the time to sit down and enjoy their hit of caffeine before morning rush hour. Consequently, they need a way to take their favourite brew with them on the go. This is where metal travel mugs come in to save the day.
As their name suggests, manufacturers craft them using stainless steel — a type of alloy that is resistant to both damage and corrosion. In short, it’s the top material for making durable travel mugs that can safely transport piping hot liquid.
Plus, the mugs come with a special double-walled container, which helps vacuum out the air the moment the user seals the top lid. This traps the heat inside the mug, preventing the liquid from cooling down too quickly.
But, the true beauty of these mugs is their reach. Since people can take them on the go, they’re the ultimate vehicle for spreading the company’s message far and wide. What’s more, the sleek polished surface of the mug is quite eye-catching. Hence, pairing it with a well-crafted logo is the best way to get as many eyes on the company as possible.
Key Takeaways
When it comes to quality promotional products, nothing can beat custom mugs. They’re a versatile yet affordable way to advertise, especially for businesses that aren’t looking to spend a lot on marketing. Brands can customise them to fit their promotional goals and use them to target all demographics. From employees to potential customers, a good mug is something nobody can pass up on, especially if it has a cheeky line written on it!
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Explore our range of printed drinkware which includes water bottles, coasters, and drink trays. In doing so, you can provide your staff with a useful tool that can help maximise your brand exposure. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect drinkware for your faithful employees!
