In the colourful world of promotional items, custom printed tote bags hold a truly special place. They are some of the most popular products to hand out, and it’s easy to see why. They are affordable, effective, and they offer great opportunities when it comes to design and creativity.
What Makes Promotional Tote Bags Superior
The great thing about tote bags is that they are meant to travel along with you. That means that people will look at them and see your logo and contact info. So, you will be able to reach wide and varied audiences without so much as lifting a finger. The totes will do everything for you.
A big advantage of tote bags is their practicality. Anyone can use them, regardless of their age or profession. They can take cotton totes with them when they are grocery shopping, going to the gym, or for a casual stroll in the park. Wherever they go, your logo will reach more people than you could ever have hoped for.
Tote bags also reign supreme in comparison to other promo items when it comes to the surface area they offer. You can go all out and design your logo in any way you want. You can also add a message or illustration to your bags to make them stand out even more.
Since aesthetic appeal is just as important as practicality, it’s vital that you pay enough attention to your design as well. You can pick any colour and style you want, keeping your audience and their needs in mind while doing so. That way, you can create something that will be both useful and a fashionable accessory.
Tote bags are also perfect for corporate events where you want to hand out promo packs. The only thing better than a free tote is a free tote filled with other promo goodies.
How to Choose the Best Branded Tote Bags for Your Promo Campaign
1. Decide On Your Budget
Before you make any decisions about the artwork, size, and style of your tote bags, you need to settle how much you are willing to invest in it all. Cotton tote bags are highly affordable items, and they won’t put too big of a strain on your finances. However, the investment is still important enough to deserve careful consideration. Each decision you make after this first step will depend on it. So, think about it carefully and give your marketing team a number they can work with. No matter how low it is, quality totes will still be possible.
2. Choose the Right Material
Your choice of material is the first important decision you need to make. You can pick among numerous materials, from cotton and jute bags to polyester and a mix of different materials. If you want to be more eco-friendly and appeal to clients who care about that, you can go for cotton or canvas bags and other biodegradable materials such as non-woven bags. However, such options are also often more expensive, so you need to consult your budget before making any decisions.
3. Choose the Right Size
Tote bags are versatile when it comes to their size. You can pick between smaller 8-inch by 8-inch bags, or go even bigger, depending on your needs. Likewise, you can choose the length of the straps as well.
4. Choose the Branding Method
You also get to decide on the branding method for your totes. Digital printing is always an option, as well as embroidery, stamping, and four-colour design transfer. Which one you will choose depends on the type of artwork and on your budget.
5. Choose Any Extra Features for the Totes
If you want your printed shopping bags to have extra features, you can add them. These features include extra pockets, pen loops or a zip closer. Likewise, you can choose foldable tote bags or insulated ones. Your choice should depend on your target audience, as they are the ones who will be using the bags.
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Choosing the Artwork for Your Tote Bags
As we have mentioned, tote bags offer you a great opportunity to be truly creative and make amazing products. So, you should take all the time you need and come up with an eye-catching design that will be unforgettable.
In cases like these, it might be best to hire a graphic designer. They will have the experience necessary to make your vision come to life. Furthermore, they will know how to use up the space you provided them with in the best way possible.
Remember that the totes will represent your brand and business in the eyes of others. So, always strive to make them as beautiful and attractive as you can. Your artwork will pretty much make or break the totes, so make sure you design it carefully.
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Looking for something different? Browse our full range of printed promotional bags and if for any reason you still can’t find what you are looking for, then simply contact one of the GoPromotional team on 0800 0148 970 or simply email us today. You may also wish to consider complimenting your order of bags with some goodies such as logo printed plastic pens or highly useful custom printed magnets which are sure to be well received by customers and employees alike!
