When it comes to promotional marketing, there are three main factors that determine the success of branding campaigns. These include brand visibility, utility, and value for money. While there are many promotional items that meet these criteria, few are as effective and reliable as printed fridge magnets.
Still on the fence? Here are some of the benefits of printed fridge magnets that you can use to improve your brand awareness.
Long-Lasting Marketing
Generally speaking, most promo items have a short shelf life. Some can be used only once, while others for a couple of weeks or months. However, custom fridge magnets, which are incredibly affordable, have an impressive shelf life that can last for decades.
What’s even more interesting is that, with just one magnet, you can get hundreds of views, which translates into hundreds of people being made aware of your business. But viewing of these magnets is not only done by household members. During events like meetings, get-togethers or parties, more people have the opportunity to see these custom fridge magnets and learn about your brand.
Valuable Additions
There are many ways your target audience can use custom magnets. In fact, lots of people use them to attach pictures, reminders, important documents and children’s artwork to their fridge. Gone are the days when magnets were only simple decorations; they are now useful additions to any family.
Since everyone uses magnets, you can brand them with your company logo, name or other unique design. That way, your recipients will be made aware of your business every time they decide to use the fridge. In no time, your brand will become a household name, loved by every member of the household.
You can further increase the value of these items by adding important information on them. That can include useful kitchen tips, emergency numbers, and birthday reminders. But no matter what kind of design you plan to add to your magnets, you can be sure that your target audience will have a use for them.
Limitless Customisation
Magnets are available in a variety of shapes, sizes and designs. From traditional magnets like GoPromotional’s Standard Acrylic Fridge Magnets to more unique ones like Custom Shaped Fridge Magnets, you can easily find a product that suits your marketing goals.
And, as previously mentioned, you can also brand these magnets using your design. But unlike other promotional items, there is no limit to what you can print on them. So, go wild with bold colours and funny artwork or keep it simple with classic branding; the choice is yours!
Marketing Made Accessible
Let’s be real — not every business can spend thousands of pounds on large-scale marketing campaigns. In fact, most small and medium-sized businesses can barely invest in a successful strategy. Fortunately, custom fridge magnets are not only effective but also incredibly affordable. And, you can save even more money by bulk purchasing them, which is a great opportunity for those on a limited budget.
Easy Distribution
Thanks to their lightweight design, custom magnets are portable and easy to give away. You can either hand them out by yourself during events or mail them to your potential clients. You can also keep them in your shop as point-of-sale displays and give them to customers after purchasing a specific product.
Related content:
Promotional Magnets are as Quick and Easy to Print as Business Cards but Twice as Effective
Boost Your Business With Custom Magnets
Custom fridge magnets are inexpensive promotional items that can improve your reach and attract potential customers. With limitless customisation options and high utility, these products are great at promoting any business. So make sure to boost your brand with the help of custom fridge magnets!
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Explore our range of branded novelties which includes magnetic bookmarks, stickers, and badges. In doing so, you can provide your staff with an item that can maximise your brand exposure. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect promo products for your faithful employees!
