Whether you want to start a new company or reinvent your existing one, branding will be one of the most important parts of your marketing strategy. It will define how your customers perceive your business and their attitude toward it. However, brand identity is not easily achievable and usually requires quite a hefty investment into large-scale marketing campaigns.
But that’s not always the case! Thanks to promotional items like printed coffee mugs, any business can advertise itself in an affordable and effective manner. Let’s see what makes custom coffee mugs such helpful business partners for companies all over the country.
They Are Varied
Giving the same promotional product to your audience can get dull and boring, fast. Do you think they will get excited when they receive another personalised keyring or custom bag? In contrast, custom coffee mugs are much more liked by people of all types of backgrounds, thanks to the variety they offer.
While every coffee mug has the same function, they don’t all look the same. No longer are coffee mugs available in just one shape and always made from ceramic. Now, you can purchase coffee mugs that are of different sizes, and shapes and are made from all sorts of materials. That way, you can easily change up your promotional campaign by switching the type of mug that you are going to giveaway.
They Can Be Branded
When choosing a promotional product, you need to ask yourself one question: how will this item be memorable to my target audience? Fortunately, custom coffee mugs can become a noteworthy gift once you brand them. From your company name and logo to other unique designs, the branding opportunities of mugs are limitless.
In fact, you can even customise them depending on your target audience, so you can truly cater to their desires. For instance, if you plan to give away mugs at a trade show, just brand them using event details. That way, your audience will remember the occasion and associate good memories back to your brand.
They Help Build a Stronger Brand
People love receiving souvenirs from their favourite companies. So why not give them a chance to spread awareness about your brand with custom coffee mugs? Whenever a customer receives a coffee mug branded with your logo, you’ll also enjoy a boost in impressions every time the recipient uses it. Just imagine how many people your brand could reach after giving away just a couple of custom coffee mugs.
They Are Affordable
Since they are always in demand, more and more coffee mug manufacturers pop up every couple of months. This variety has dropped the price per unit considerably, making this marketing opportunity more accessible than ever. And, thanks to bulk purchasing options, you can save even more money as you increase the size of your order. In other words, custom coffee mugs are great for all types of businesses, regardless of their marketing budget.
They Are Versatile Gifts
Custom coffee mugs are some of the most versatile promotional products that you’ll come across. That’s because you can easily incorporate them into any marketing strategy, no matter your products, target audience or event.
For example, if you organise a charity event, you can give branded mugs to the top 10 donors, as a way to acknowledge their contribution. Or, bundle your mugs with other promotional items like custom backpacks, logo shirts, and personalised caps and create a goodie bag that you can give away during conferences.
But coffee mugs don’t only increase your brand awareness; they can also improve the loyalty of your employees. By gifting them mugs branded with their name, you show the members of your team that you care about them and their work. As a result, they will feel like a part of the family, more eager to help take your company to the next level.
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Give Printed Coffee Mugs a Try!
Custom coffee mugs provide business owners with a unique opportunity to brand and market their company in an effective and affordable way. And best of all, they will get all of your customers, potential and existing ones, excited about what your business has to offer next. So don’t ignore the marketing potential of coffee mugs; invest in your company’s future today!
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Explore our range of engraved drinkware now which includes custom travel mugs, personalised water bottles, and branded coasters. In doing so, you can provide your staff with a useful item they can use both at home and at work. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect coffee mugs for your faithful employees!
