The majority of Britain loves warmer weather more than what we’re served most days. According to research, a whopping 44% of people prefer summer over all the other seasons. Unsurprisingly, this data could prove incredibly useful for any future promotional campaigns you have in mind.
Picking personalised products that would resonate with your summer-loving audience could do wonders for brand awareness, as you’d associate your brand with their favourite season and thus make lasting (positive) impressions. However, you cannot pick just any products out there. If you’re eager to make an impact, you should pick summer essentials, such as custom beach balls.
Albeit simple in design, beach balls are a tried-and-tested favourite that could prove useful throughout the summer. Your audience could use them during every beach day, at pools, in the parks, etc.
Besides that, beach balls are low-cost, customisable that can be used even beyond their original purpose. They could serve as decorations, original (almost quirky) gifts for staff, customers, and clients, and even as props and freebies at company events. The more creative you are, the better!
Before deciding on them, however, you ought to know how to pick the right beach balls for your business — and your needs and goals. Let’s see which varieties exist and how they could help effectively promote your brand.
The Most Common Types of Beach Balls
Classic Beach Balls
For those with a limited budget, pouring most of their funds into a unique beach ball design may not be the smartest decision. There’s no need to fret, as the classic beach ball can be a powerful promotional tool as well.
Yes, we’re talking about the classic balls that sport red, blue, yellow and white panels. These beach balls are a bit nostalgic to the older generations, as they have the colours most of them were used to seeing back in the day.
Naturally, this can be a clear advantage if you’re eager to use your beach balls for some retro events, parties, and such. More importantly, though, the classic design plays into the idea of having fun in the sun without making you break the bank.
Translucent Beach Balls
If the main idea is to keep everyone’s eyes glued to your logo and business name, you’ll want to invest in translucent beach balls. As their name says, these allow your branding to truly shine whenever the light hits it.
For those looking to shine a spotlight on their logo or name, there’s hardly anything better than translucent beach balls. It would be difficult to ignore your logo while playing with the balls or simply glancing at them. The sun would be pushing for new impressions with each beam.
Even here, though, you could let your creativity flow a bit and consider using the colours of your brand. That way, you won’t just make your target audience memorise the logo but also connect it to the colours that are key components of your brand’s visual identity.
Clear Beach Balls
Similar to translucent beach balls, the clear ones could also help you make a big statement without investing too much money. But the advantage here is that with clear beach balls, your logo (and all of its colours) and business name will be seen clearly from every angle.
By putting all the emphasis on your branding like this, you are all but guaranteed a ton of impressions while people are playing with (or otherwise using) your beach balls. And since the most important parts (your logo and business name) can be seen from all angles, you can bet other bystanders will take notice of the balls, too.
Solid Color Beach Balls
Making a statement is not easy, but it is possible even with somewhat simple products like beach balls. So, if you want them to be noticed from a mile away, go for solid colours.
Imagine handing out your fiery red or bright blue beach balls to beachgoers and their families. While playing with them on the sand or in the water, these balls will be hard to miss due to how vibrant the colours are.
If you also go for a bigger model, you could up your chances of generating dozens upon dozens of impressions with each throw, catch, and more. The brighter-coloured and bigger the balls are, the better. You want them to stand out in a huge crowd!
Multicolor Beach Balls
Nobody could ever say that your business isn’t creative if you go for multicolour beach balls. They don’t have to know that you might have picked them because you couldn’t decide which colours to choose!
Something that could be seen as a weakness could become an advantage, as multicolour beach balls are simply fun to look at and play with. If you do your research well beforehand, you could even discover which colours are the most popular right now. Use that knowledge to impress your target audience. For instance, green is one of the most popular colours right now as it is pleasing to the eyes. In light of this, green Fiesta Beach Balls are the way to go. They feature different shades of green that your audience would surely enjoy. If you prefer another colour, you may also choose one as you please.
Make sure the colours are all different but still complement one another. More importantly, match them to your logo and/or business name font colour or otherwise ensure your company information stands out. You don’t want the kaleidoscope of colours used on your beach balls to overshadow the very thing you want people to remember!
Alternating Color Beach Balls
You may want to match your branding to your beach balls to make them more memorable — and at some point, even unforgettable. In that case, you can definitely go for the alternating colour beach balls such as our Summer Beach Ball.
To ensure they are as unique (and recognisable) as possible, choose your company colours. Besides serving their purpose as decorations, giveaways, and such, these beach balls should highlight your logo and company information printed on them.
Oversized Beach Balls
If you really want to make a splash, go ahead and invest in oversized beach balls. Apart from providing you with ample artwork space, these are hard to miss no matter what kind of colour or design you choose.
Related content:
Various Ways of Using Custom Beach Balls to Create Brand Recognition
Beloved Designs to Consider
Patriotic Beach Balls
If you’re eager to show off your patriotism — and know that your audience would appreciate it — you can also invest in patriotic (flag-themed) beach balls. These would, above all, show your commitment to your country and your pride. That’s definitely not a bad thing to be remembered by!
Globe Beach Balls
Have your eyes set on global domination? You can make your intentions known without painting yourself as too eager to conquer the world.
With Globe Beach Balls, you’d definitely show everyone that you’re looking into taking the world by storm with your business. Remember to mark where your company is on the map, though. Ensure your target audience connects the effort behind the design with the very business that gave them the freebies.
Sports-Themed Beach Balls
Yes, it might be difficult to play baseball with a beach ball, but that doesn’t mean your audience won’t try! A clear advantage of sports-themed beach balls is that seeing larger versions of their favourite sports balls would likely make people want to toss them around, kick them, or otherwise play with them. And by doing so, they’d essentially make your investment worth all the trouble. The balls would take your business name and logo around, thus ensuring they end up in front of many curious faces.
You can also go for the classic Beach Volleyballs. Let’s be honest, who hasn’t enjoyed playing them? If you’re stuck on what specific sport your audience will like, don’t shy on choosing volleyball.
Are Custom Beach Balls the Right Choice for You?
Promotional products are meant to inspire lots of impressions whenever they’re used, but not all fit every company out there. There are some classics, such as printed mugs and branded pens, which would be loved across almost all industries. Beach balls, however, are more specific. They’re intrinsically tied to summer, sunshine and warmer weather, sunbathing, swimming, and more.
With that in mind, some industries simply won’t be able to use them to their full potential.
Architecture or accounting firms, for instance, probably wouldn’t use them since they aren’t related to their line of business. Instead, they’d be better off with branded calculators, logo notepads, and other custom office supplies. They’d simply get more use out of them!
Businesses that should consider using beach balls for promotion are those linked to having some good old summer fun. These include but aren’t limited to:
- Beach resorts and water parks
- Pool companies
- Motorhome and campervan campsites
- Airlines
- Travel websites, portals, platforms, and similar
- Any retailers that produce swimwear, summer clothes and shoes, or holiday essentials.
Beach balls could also prove useful in restaurants and at high-volume events such as music festivals. To make dining out more memorable, restaurants can print out menus on beach balls or give them away to guests as freebies (especially if they’re located near beaches). Meanwhile, the same products can entertain crowds at music festivals while they are waiting for their favourite singers and bands.
Choose Beach Balls for Your Next Promotional Campaign
If you’re certain your business would benefit from custom beach balls, don’t hesitate to browse our selection. Keep in mind that you aren’t only looking for the most cost-effective option. You want beach balls that your target audience would love to use AND keep for quite a while.
As it stands, beach balls are superbly low-cost, with some setting you back less than a pound per piece. But the more you order, the lower the unit price. If high-volume events are in your future, beach balls shouldn’t put a huge dent in your budget.
And don’t worry — we won’t just leave you to decide on the design, size and other features yourself. We can walk you through the printing process and help you weigh the pros and cons of different design options.
More importantly, our team will take note of any requirements you have, such as a speedy turnaround time. When it comes to your custom beach balls, GoPromotional will ensure 100% satisfaction isn’t just a suggestion but the final result.
Related content:
How to Use Custom Beach Balls for Effective Promotion
Explore our range of custom printed beach products now and provide your staff with a product they can use to have fun. Our extensive collection includes branded sunglasses, logo beach bags, custom BBQ giveaways, and many more. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect beach items for your faithful employees!
