Are you causing harm to your brand?
We just had a bad encounter with a business. Our sibling firm was planning to acquire costly equipment, maybe in the range of £50,000. For any business, it’s a substantial investment. Everything was going smoothly in the meeting, and the debate was concluded with a gift. Two custom branded items were placed on the table by the salesman: branded post-it notes and an advertising pen.
We don’t have to work in the promotional products market to see that the quality of the pen was inadequate. Take a moment to consider the impression you might make. We’re seeking to invest £50,000 in your firm, but the promotional item you offer us as an appreciation is certainly worth 40p. Money, of course, isn’t everything. It’s really the sentiment that matters, and we value that. However, both pens & paper are rarely in short supply in a workplace. We were underwhelmed, and it made us wonder whether they really hampered the sale by handing us the said promotional items.
The response is almost certainly yes. Apart from the expense of the presents, it says much about the company. If they won’t spend more than a few pennies on someone set to make a substantial contribution to your firm, wouldn’t you have the same reaction?
In fact, we decided that he would have done far better to give us nothing than provide us with subpar products. Now, promotional products are an ideal medium to help close sales, which has been proven. That being said, it’s essential to choose the right promotional gift – choose something that will impress rather than make the client question their decision. If one of your competitors gives nothing, they could still beat you.
Selecting the Right Gift
There are two critical factors to picking a promotional product. The first option you can do is buy them something you know they will like, because your relationship marketing efforts are vital. If you see that they enjoy baseball, it would be worthwhile to gift them custom baseball stress toys. However, because you’ll be ordering in bulk, you’ll want to find stuff that connects to your business and that everybody enjoys. For example, earlier this year was the World Cup. With football gaining popularity across the nation, a shipment of promotional footballs might have gone more than any other product they got previously.
Giving Unforgettable Gifts
The second factor to consider when selecting a promotional item is making it unforgettable. A pen or post-it notes can be quickly overlooked, stowed away in a filing cabinet. If utilised, the front logo gets forgotten. The idea is to purchase something that folks will remember, stuff that they could grab & look at again and again. Customised mugs and branded bags, for example, are excellent advertising items. People loved to fling them about the workplace, attracting the attention of anybody passing by the station.
Picking Something Noteworthy
Selecting a unique gift might be difficult since you may not sufficiently understand the customer to determine what they would enjoy. So, our recommendation is to pick something relevant to your business yet unique. Some customised tankards might be a lovely touch for a brewery or pub. There is one technique you could apply to prevent giving the improper gift. This is so you can see what others are up to. You have little chance of standing out among your competition if these folks have been doing it.
Refrain from Handing Out Impractical Gifts
Some freebies aren’t worth your money or time. When a promo item is not practical, buyers will throw it in the garbage or file it away in storage; Nobody will ever see it. They’ll probably not remember your firm at best. Worst case scenario, they’ll think you’re not trying hard enough.
However, you may prevent this problem by selecting marvelous promotional items.
Here are some custom printed products that may not be appropriate for everyone:
Cases for Phones
Another promo product that could appear to be a good idea is personalised phone cases. They’re practical, and your business will seem more trendy as a result. Nevertheless, this might be a significant financial waste. There seem to be a variety of cellphones in the industry, and a single case will not suit all of them. This implies you’ll be overspending on a gift that many folks won’t be ready to take advantage of. Furthermore, consumers frequently purchase durable phone covers with extended guarantees or cases reflecting their personality. Many people who may benefit from the phone case are unlikely to do just that.
Sweets and snacks
At first appearance, branded sweets and custom snacks appear to be terrific gifts. Everyone likes free meals, so it’ll attract a lot of attention to your company. On the other hand, your potential clients would eat their snack and toss the wrapper, with your logo on it, in the garbage. You’ll wind up overspending on an item that has little long-term impact if you don’t have something to recall your firm by.
Paperweights
Technology is being used by an increasing number of enterprises to communicate information. Offices may reduce their paper usage by using email & file-sharing technologies or going totally paperless. Most individuals don’t require printed paperweights since they have minimal documents to work with. Let’s admit it. Unless they are sitting close to an air conditioning outlet, the papers lying on their table aren’t really drifting away.
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen custom merchandise fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
