As far as promoting a business goes, no events are as successful as exhibits. For one, they allow you to give people a glimpse into what your brand stands for and offers. Moreover, they also give you a chance to distinguish your company from the competition in the eyes of your customers.
To ensure that all visitors leave the event with positive memories of your brand, you have to hand out some killer branded merch. Luckily, we are here to help you. Read on to find a list of the essential factors you should consider when picking the best promo items for your upcoming events.
1. Branded Items Are Not a Choice
First and foremost, you should know that custom goodies are always a must for exhibits. If you want to make a good impression and entice people to check out your business, you have to get their attention somehow. Giving away branded merch is the best way to do so.
Thus, plan your budget around the event carefully. That way, you will ensure that you have enough money to buy promo products on time.
2. Be Unique and Bold
When choosing the right type of merchandise for your event, you have to be bold. While pens make great gifts and will most likely get used after, they will hardly make you stand out.
So, try to branch out and buy some merch that no one else is offering. You can go for printed socks, beanies, tote bags, or any other item with a great story behind it. Get people interested, and they will have a hard time forgetting you once they leave.
3. Be Clear and Accurate
Although this step might sound too obvious, it is one that many business owners miss. Do you have a clear call to action? Do visitors know how to contact you after they leave your booth?
The answer to both of these questions should be yes. Therefore, make sure that your contact info and overall brand message are clearly visible to everyone at the event. Otherwise, they will remember you only vaguely, which does nothing for your brand awareness.
4. Put Practicality First
When you invest in promo items, you expect at least some return profit in the near future. But if you buy products that will end up straight in the bin after the event, your investment will be futile.
Instead, you need to purchase items that people need and like. Focus on everyday products that everyone would appreciate, and you cannot go wrong. Good examples include customised mugs, stationery, tech gadgets, drinkware, and so on.
If you also opt for sustainable items, your reach will be even wider. After all, many people go out of their way to search for eco-friendly brands. Thus, you have a chance to appeal to a whole new demographic.
5. Give People a Choice
While you shop for promo merch, make sure to buy at least two different product types. That way, people will have a chance to choose what they like better. In addition, you will have a chance to appeal to different types of customers. This fact is always a plus, as people of varying ages, professions, and backgrounds usually enjoy different things.
Related content:
7 Tips on Getting Ready Before an Exhibition or Fair
It’s Time to Plan Ahead
Whenever your next event is supposed to take place, the time to start planning it is now. Contact GoPromotional to take a look at our selection of promo merch that includes everything from stationery to clothes. We will customise it with your logo and help your brand be the star of every event you attend in the future!
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View our list of branded bestsellers if you haven’t yet. In case you want to know more, you may contact GoPromotional at 0800 0148 970 or simply email us today. Let’s start your newest marketing journey in style!
