There are many ways to grow a brand. Some of the most effective ones are free, such as using social media influencing and viral marketing. Others demand for a bit of an investment, like paid ads and marketing campaigns. And every now and again, brands find a solution that meets both of these sides in the middle.
Throughout the history of marketing, few methods have been as effective as promotional products. They are items we have to purchase in bulk, add corporate messages to them, and release them to the public. However, they are also items that provide us with free promotion via their existence alone. In short, if the product is effective enough, people will talk about it and the word will spread.
In this article, we will cover promotional travel mugs and how good they are at promoting brands. On average, brands are more likely to choose inexpensive items such as custom pens or T-shirts than travel mugs. But we believe that a well-made mug will be just as effective, if not more effective, than any low-cost, popular products brands opt for.
Useful and Worth Its Price
A travel mug is one of those items which we can use over and over again. Since it’s made out of sturdy and durable material, it’s not something we will throw away after a few uses. What’s more, we can clean it and maintain it for a number of years before we even need to think about replacing it.
Furthermore, most mugs don’t necessarily cost much, but they provide more value for their price than printed umbrellas or caps do. We can use a mug to drink hot or cold beverages or store liquid food.
Cost-Effectiveness
Some new brands refuse to buy travel mugs. Instead, they opt for typical branded items that cost less like promo notepads, sticky notes, pencils, and rubbers. And that’s understandable to a degree. If a company can’t afford pricy promotional items, they need to make do with what they’ve got. After all, any item, even a pen, can be an effective branding tool when used correctly.
However, buying travel mugs in bulk is actually quite cost-effective, at least in the long run. When we opt for pricier products, we show our customers that we value their time and investment in our brand. Therefore, they are more likely to buy our merchandise, thus funneling more revenue into our accounts. With more revenue, we can balance our sheet and the travel mugs will have completely paid themselves off. Think of it as an investment for the future done on a somewhat large scale.
Durability
Let’s now focus on the practicality of a typical travel mug. When we look at the choices of mugs on the market, we will notice that they are made of either hard, layered plastic or durable metal, mostly stainless steel. In other words, a single mug is so tough that it can probably withstand quite a bit of damage. And an item that stays useful and in one piece for a long time is an item worth buying.
Of course, it goes even beyond that. Customers aim for items they can reuse, and instead of offering perishables or materials that can rot or mould, we can give them something of high quality that will withstand the elements. That’s especially useful for travel mugs, since we get to take them everywhere, in both urban and rural settings. And plenty of materials found in nature can do damage to a promotional item, be it immediate or gradual.
Clean, Green Products
Since these items are durable, they are least likely to end up in a landfill quickly out of all the promotional item options out there. Furthermore, when we buy a reusable travel mug, we don’t need to rely on plastic bottles or single-use glasses. That way, we prevent additional tons of non-recyclable plastic from polluting our environment and jamming up our many landfills across the world.
Marketing Done Right
Travel mugs are rather small, at least when compared to portfolios or blankets. Normally, the size wouldn’t matter with a promo item and it would come second to usefulness. But we need lots of space to advertise, and mugs simply cannot compete with T-shirts there.
However, that doesn’t mean a travel mug is a bad marketing tool. In fact, it’s quite the opposite. Since lots of people use and carry travel mugs, they will inevitably take them out to get a drink. Once they do, their friends or family can notice the mug, with our company details printed or embossed on it. A conversation may then follow, and soon enough those friends and family members will become loyal customers who love and respect our brand. It’s all about exposure, and in order to expose an item to thousands of people, we need to make sure it’s one that we use a lot. Luckily, lots of people use mugs almost daily, and will continue to do so for many decades to come.
Related content:
Help Your Business Flourish with Printed Travel Mugs
Travel Mugs for Any Occasion
It takes a single travel mug to make a customer out of a casual user. And it also takes a poorly branded one to drive customers away. Therefore, we advise our readers to make their line of promotional travel mugs as attractive and marketing-friendly as possible.
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Personalised Mugs – Sleek and Effective Way to Boost Brand Awareness
Out of fresh ideas? See our new products. If you have any more questions about promotional products, you can contact GoPromotional. You may call us at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let’s talk about all things promotion!
