When people think about the perfect promotional product, they usually imagine a printed T-shirt or a branded mug. However, while these items can be effective at promoting your company, they are not nearly as versatile and affordable as personalised keyrings. These small yet reliable products have become increasingly popular amongst marketing experts. But what makes them so effective at increasing your brand awareness, and should you give custom keyrings a chance?
They Are Portable
More often than not, the best promotional products are those that your recipients can carry around easily. What’s the point of giving away items that can’t be taken outside the house, correct? Fortunately, custom keyrings are extremely portable, thanks to their size and weight. Plus, your customers don’t even have to remember to take these items with them when leaving the house. They just have to attach the keyring to their bag, keys or purse, providing a care-free branding opportunity.
They Are Customisable
Generally speaking, custom keyrings like our Square Plastic Keyrings are like blank slates. In other words, you can brand them using any design, colour or pattern that you see fit. That gives you the opportunity to place valuable information on keyrings, such as your company name, logo or contact information. Just be careful not to go overboard with the design, as that can turn people away from your keyring and even your brand.
They Are Versatile
When deciding on which promotional product to purchase, you need to consider your target audience. Sure, handing out industry-specific items can be effective. But you shouldn’t ignore the marketing potential of universal products like custom keyrings.
Unlike other items, keyrings can suit a wider range of people. As a matter of fact, anyone can find a use for them, from college students to business owners. And, if you still want to target a specific audience, you can customise the design of your keyrings based on it. For instance, if you want to market your products towards children, you can opt for colourful, loud designs that will appeal to young generations like our 2D Soft Flexible PVC Keyrings.
They Are Cost-Effective
Despite their practicality and marketing power, keyrings are incredibly affordable. That’s because, in contrast to T-shirts and mugs, keyrings don’t require large quantities of raw materials for manufacturing. Additionally, you can save even more money if you purchase them in bulk. So, you can practically purchase years’ worth of advertising for much less than the price of a traditional marketing campaign.
It’s important to note that you shouldn’t always buy the cheapest custom keyrings that you can find. Instead, look for affordable yet durable products such as our Jakarta Square Metal Keyring. It doesn’t matter if they are a bit pricier as long as they are also made using higher quality materials.
They Are Easy to Distribute
Custom keyrings are lightweight, small products that you can distribute with ease. Whether you are on the street, at a booth, or during an event, you can hand out a couple of keyrings without breaking a sweat. And best of all, they’ll be appreciated more than boring flyers or business cards. Therefore, make sure to bring some with you to any event you are going to attend.
They Can Attract Potential Customers
If you want to increase sales, you’ll need to attract more customers. But in a busy environment like a trade show, it’s hard to catch people’s attention for more than a couple of seconds. However, you can use keyrings to entice attendees to visit your booth. Just have your employees hand them out and watch as people flock to learn more about your business.
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It’s Time to Try Personalised Keyrings
Custom keyrings are a timeless promotional tool that can push your brand to a whole new level. Not only are they effective at attracting potential customers, but they are also affordable, which is great for small and medium-sized businesses. So make sure to incorporate custom keyrings into your next marketing campaign, no matter which target audience you have in mind.
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Go over our vast collection of custom keyrings and choose the ones you like best. Then, contact us at 0800 0148 970 or simply email us today — your way to seamless marketing is just a call away!
