Marketing your business is not an easy task. To achieve maximum visibility, you’ll need to explore every possible chance to reach your target audience. While that usually involves TV and online ads, promotional items can also help in your marketing endeavours. However, not every product is effective, so you need to pick the right one for your business.
Fortunately, you can always rely on personalised jute bags to help promote your company. Let’s take a closer look and learn more about these items and what makes them the ideal promotional product.
What Is Jute?
Jute is a natural fibre that comes from Corchorus capsularis, which is a long, fibrous plant native to China. Thanks to its durability and eco-friendly nature, jute is used as a key material for making bags, wall-coverings and even upholstery.
Before the Second World War, jute used to be extremely popular. But as time passed, it was overshadowed by various synthetic fibres. However, in recent years, there has been an increase in people’s interest regarding the environment. Therefore, jute is once again in the spotlight as an alternative to non-sustainable fabrics.
What Are the Marketing Benefits of Jute Bags?
Jute bags are often used as promotional products by companies all over the world. Here are just a few of the main reasons why that’s the case:
They Are Eco-Friendly
As previously mentioned, jute is an eco-friendly material. That’s because they are not cultivated using chemicals. Therefore, jute bags can be a reliable alternative to plastic bags, which are known to harm the environment.
By giving away these eco-friendly bags, you will show your target audience that you are an eco-conscious company. That way, you improve your reputation while also increasing your brand awareness. And, since customers prefer companies that align with their own world views, you’ll earn the loyalty of your audience much more easily.
They Are Durable
Jute fibres are extremely durable, and so are the bags. Thanks to their high-quality build, which features reinforced straps, these bags are capable of withstanding heavy loads. As a result, your recipients will be able to use them for years to come, providing you with passive advertising for much longer than other promotional items.
They Are Fashionable
When you think of jute bags, you most likely imagine the traditional neutral-coloured kind such as the Drifield Jute Shopper. While that type of jute bag is still very popular, nowadays, you can fully customise these products however you see fit. From choosing the base colour to including additional design elements, jute bags have the potential to be incredibly fashionable.
Furthermore, you can brand these bags with your company name, logo or any other unique artwork. That way, you’ll be able to use them for promotional purposes and raise awareness about your brand.
They Are Cost-Effective
With so many benefits, you would imagine that jute bags are very expensive. However, that’s not the case! Just take a look at GoPromotional‘s Willow Large Natural Jute Shoppers. They cost only about £2.05, yet they’re sizeable and even have laminated LDPE linings for added durability. That’s because jute is an inexpensive material, therefore, these bags are also affordable. In fact, promotional campaigns involving jute bags are more cost-effective than traditional forms of advertising such as billboards, TV commercials and social media ads. And, thanks to bulk purchasing, you can save even more per unit by increasing the size of your order.
They Are Versatile
Generally speaking, jute bags are some of the most versatile promotional items on the market. Simply put, you can use them for all types of marketing campaigns. From giving them away to potential customers to replacing retail store bags, the marketing potential of these bags is limitless.
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Embracing the Power of Jute Bags
If you are looking to try out promotional campaigns but not sure which product to use, maybe it’s time to consider jute bags. Thanks to their durability, eco-friendly nature and versatility, jute bags can help any business increase its reach. And, since they are affordable, you won’t have to invest thousands of pounds to see the results. So don’t waste your money with unreliable marketing strategies; give jute bags a chance!
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Explore our range of custom bags which includes cotton shoppers, canvas bags, and paper bags. In doing so, you can provide your staff with a product they can always carry along with your brand. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect printed bags for your faithful employees!
