Using customised bags as promotional products is not new, but most people focus on either custom totes or printed backpacks. Both of those options are fine enough, but sometimes we will want to innovate. In other words, we will want a bag that will do more than simply carry items during a shopping trip. And that’s where personalised cooler bags come in handy.
In this article, we will go over why getting promotional cooler bags might be the best idea for someone’s business. In addition, we’ll provide the reader with useful information on how to market the cooler bags properly.
The Benefits of Promotional Cooler Bags
Cost-Effectiveness
If there was ever an item that can both save and earn us money at the same time, it’s a cooler bag. Broadly speaking, we can buy these items in bulk for a modest price. The typical range is anywhere between £2 and £5 per bag, barely enough to harm the marketing budget. Furthermore, even if we sell them to the public at that same exact price, we will get our money’s worth and maintain a steady clientele.
Eco-Friendly Marketing
Nearly every single cooler bag on the market right now is eco-friendly. Firstly, they are made from either recyclable or reusable materials that are sturdy and hard to damage. That gives them a long shelf-life. More importantly, it keeps them away from the landfill for as long as possible.
Next, by its very nature, a cooler bag is sustainable and conservation-friendly. We can put any item in the bag and take it with us. The chances are that the item will remain fresh and tasty even after several hours in the bag.
Brand Reputation
What happens if our item is sturdy, eco-friendly, and capable of keeping the drinks cool and the food fresh? Well, the clients start to take notice. They then start to associate our brand with cool eco-friendly promotional gifts. Finally, they share their opinions with other potential clients via word of mouth.
High-quality products can make all of the difference in promotional marketing. If we offer a shoddy, low-quality bag to one of our clients, they will think they’re not worth our time. Instead, we should opt for the best quality possible, complete with proper branding and logo placement.
Pragmatic and Reusable
A cooler bag has many different uses. As we stated, it can keep beverages cool during long drives, walks, hikes, and trips in general. In addition, it will retain any heat, so our freshly grilled meat will not cool down while we travel.
Of course, modern bags also come with lots of pockets, compartments, and meshes like our Denver Cooler Bags. If we want to, we can store anything in the bag aside from food. Also, it’s incredibly lightweight and easily foldable, and we can take it anywhere with us. On top of all that, it’s incredibly easy to wash and maintain. In short, it’s a complete gift through and through.
More Value for Our Money
Thanks to its versatility, a cooler bag is literally a gift that keeps on giving. Other promotional gifts, such as printed pens and personalised stress balls, tend to have only one purpose. When we offer a multi-purpose tool as a gift, our clients will be eager to get more of our products in the future. After all, if the promo item is that good, the products and services themselves must be excellent.
How to Use Cooler Bags in Promotional Marketing
Proper Logo Placement
In terms of logo and company info placement, always pick the side that has the most visibility. We can either opt for printing our logo or doing some embroidery. Either way, it will be prominently featured for everyone to see, no matter where the client takes the bag.
Versatility on All Levels
Detachable handles, extra sling straps, secret compartments — all of those little items can help make our product stand out. Sure, a regular single-compartment bag with a zipper is useful. However, some complexity will always work to our benefit.
Variation Is Key
There are bags that can be long or short, wide or narrow, rectangular or cylindrical. To put it simply, cooler bags come in different designs, and we should provide our clients with some variety. If possible, we should opt for new designs for every business season.
When and Where (and How) to Give Cooler Bags
In terms of how to distribute the bags, here are a few basic ideas:
- Sell them at trade shows
- Use them as gifts during giveaways
- Use them as gifts to schools or colleges the company works with
- Provide them to long-time workers and clients as a loyalty reward
- Provide them as gifts or sell them at a low price during key speaking events.
Promoting Our Brand Right With Custom Cooler Bags
Cooler bags are not quite like other products. In fact, they tend to offer a lot more than what we might think. For that reason alone, we would wholeheartedly recommend getting a batch of custom-printed cooler bags as soon as possible.
You may also like:
The Ultimate Guide to Promotional Drinkware
Check out our full collection of promotional bags which includes branded travel bags, custom cotton bags, and printed drawstring backpacks. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
