During the scorching summer days, having a fresh cold drink at hand is essential for survival. However, keeping your drinks cold can be tricky, especially when you are travelling.
Luckily, the invention of cooler bags has managed to solve this problem wonderfully. Light and highly effective, these bags are true life-savers that can help you stay hydrated and cool during the hottest of days.
What many people don’t realise is that printed cooler bags also make excellent promotional items. Adding them to your promotional campaign can vastly improve your relationship with your customers and remind them that you truly care about their well-being.
If you’re wondering why cooler bags make such fantastic marketing products, read on. Here are all their benefits that you simply must take advantage of.
Insulated Compartments
The inside of a cooler bag is highly insulated, meaning that it can maintain the optimal temperature of food and beverages. In other words, if you put a cold drink inside the bag, it will remain cool for hours on end no matter what the temperature outside the bag is.
Besides keeping your drinks and food cold, the bag can also do the opposite. So, you can actually use it during the winter as well and ensure that you always have a warm drink and meal.
Stylistic Versatility
Another clear advantage of cooler bags is their incredible stylistic versatility. Namely, you can find bags in different sizes, shapes, and colours. From an Oxford Mini 6 Can Cooler Bag to a Summer Fresh 12 Can Foldable Cooler Bag. In addition, you can personalise the bags in any way you like, making sure that they fit your corporate style and identity.
Thus, there are bags suitable for any event or type of promo campaign you are organising or planning. You only have to sit down, determine what your audience needs, and leave the rest to your printing partner.
High Value and Practicality
Next, cooler bags have a high perceived value. In other words, they are items that people appreciate getting because they find them incredibly useful and practical. Gifting these bags to your customers or employees will let them know that you aren’t afraid to spend a bit more to ensure their comfort and satisfaction.
As already mentioned, cooler bags are a staple of practicality. People can utilise them all year long and not just during the summers. The bags are easy to carry and can be helpful on different trips, from everyday work commutes to long overseas vacations.
Appealing to Different Demographics
For most brand owners, finding items that will appeal to everyone is next to impossible. After all, with people being so different and coming from various backgrounds, it is difficult to gauge what the vast majority would like.
Fortunately, there are items that can appeal to just about anyone, and coolers are a great example. Whether you are trying to impress younger people, a middle-aged demographic, or senior citizens — cooler bags are definitely the way to go.
The only thing you need to be careful about is the bags’ design. For example, those over 65 won’t like the same aesthetic as young adults. So, pay special attention to the appearance of the bags, as it can make or break your entire campaign.
If you have no experience with graphic design, hiring a professional is always a good idea. That way, you will ensure that your bags truly hit their marks and increase your brand awareness.
Related content:
The Year-Round Appeal of Branded Cooler Bags
Order Your Cooler Bags at GoPromotional
If you are convinced that cooler bags are the best choice for your next promo endeavour, contact us today. Our selection of coolers is vast, and you will surely find something appealing both to your audience and your budget. We are waiting for your call!
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Out of fresh ideas? See our new products. If you have any more questions about promotional products, you can contact GoPromotional. You may call us at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let’s talk about all things promotion!
