BPMA Survey Shows Longevity of Promotional Products

BPMA Survey Shows Longevity of Promotional Products

87% of recipients keep promotional items for longer than 12 months A recent study published by the British Promotional Merchandise Association (BPMA) revealed proof that promotional merchandise helps marketing efforts for businesses large and small. The BPMA Survey Results show statistical evidence that promotional products, when used a marketing tool result in increased sales for […]

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Product Spotlight: Popular Promotional Pens

Product Spotlight: Popular Promotional Pens

Pens are definitely the most popular promotional product. They are usually the first thing that comes to mind when talking about branded promotional products for a company. Promotional pens with your company name and/or logo are available in many different styles and price points; even brand name pens can be made into promotional gifts. Pens […]

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Google Celebrate April Fool’s Day in Tech Style

Google Celebrate April Fool’s Day in Tech Style

April Fool’s Day must be Google’s favorite holiday. Each year, they become more like Foogle and they announce multiple April Fool’s Day jokes and pranks. Google doesn’t stop at just one joke, pretty much each division of the company has its own joke for April 1st. Google’s home page today linked to a page that […]

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How to Increase Employee Creativity

How to Increase Employee Creativity

An increase in creativity among employees can lead to a number of other positive increases for your company. So the question is how to increase and promote creativity among the employees in your business. What is right for one company many not be a fit for another one, so the best thing is for companies […]

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Tips for Attending Trade Shows

Tips for Attending Trade Shows

When you have plans to attend a trade show, follow these steps to make the most of your convention. Plan ahead and map out which booths you want to attend and what companies to want to meet with. Stick to your mapped out route as closely as possible Allow for extra time. It is possible […]

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Product Spotlight Notebooks and Conference Folders

Product Spotlight Notebooks and Conference Folders

When you attend your next trade show one of the best things you can do is come prepared. What better way to be prepared than to have a zippered folder that not only looks professional, but holds all of your conference essentials. Safely keep your pens, business cards, notepads, and everything else you need on […]

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Reducing Stress at Work: 5 Practical Tips to Help

Reducing Stress at Work: 5 Practical Tips to Help

This is not a new subject by any means and you have probably heard some tips about reducing stress at work before. However, today we are sharing some quick and easy ideas to help you reduce your work stress right at your desk. 1. Take several short 15 minute scheduled breaks. Studies have shown that […]

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Product Spotlight: Stay Calm Mugs

Product Spotlight: Stay Calm Mugs

Keeping Calm is Sweeping the Nation (again).  If you didn’t know, the quote “Keep Calm and Carry On”, originated in World War II when the British government produced millions of posters with the saying on it that were to be distributed in the event of a wartime disaster in a major city. Luckily they didn’t […]

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Google’s Quality Control Changes: What Does it Mean for Your Website Ranking?

Google’s Quality Control Changes: What Does it Mean for Your Website Ranking?

Google is continually making changes to their algorithm and updating their products. About every other month they announce all of the changes in a “quality control changes” update on Google’s Inside Search Blog.  At the end of February, they listed a lot of updates. Today we will focus on the updates that specifically affect search […]

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Enjoy a Higher ROI with Promotional Merchandising over Other Marketing Efforts

Enjoy a Higher ROI with Promotional Merchandising over Other Marketing Efforts

More BPMA Survey Results Analysis Last month we highlighted the incredible and interesting findings of the BPMA research on promotional products. We did a second feature segmenting the results showing Why People Use Promotional Items. Today, we are going to analyze and dissect a portion of those findings that showed that promotional and branded items […]

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