What are the Benefits of Promotional Products? [Infographic]

What are the Benefits of Promotional Products? [Infographic]

If you are planning to invest in a promotional products campaign and you aren’t sure or need to prove that the marketing campaign will be successful and bring in a return on your investment, read on to see statistics on proven results from branded product campaigns. You will learn why promotional products have been around […] Read More

New Promotional Products Survey Results

New Promotional Products Survey Results

What promotional products do people have on their desks? The British Promotional Merchandise Association recently surveyed over 1200 UK residents. The survey asked them questions about branded merchandise they have. This survey gives us some great insight as to how long promotional products are kept and which ones are favoured. Here are the details from […]

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Thank You!

Thank You!

We are absolutely delighted, surprised and thrilled to be awarded 4th spot in Distributor of the Year as voted by suppliers among 2000 companies who joined. Thank you for your continued support!

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Will Your Groupon Deal Really Bring Your New Customers?

Will Your Groupon Deal Really Bring Your New Customers?

If you are planning to offer a deal with Groupon, you should read this first to ensure that you have a plan to turn those Groupon customers into permanent ones. Groupon can drive customers to your door. However, how you treat those customers and how you follow up with them after their initial visit can […]

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Over 80% of Trade Show Attendees Expect to Receive Promotional Gifts According to New BPMA Study

Over 80% of Trade Show Attendees Expect to Receive Promotional Gifts According to New BPMA Study

We have highlighted quite a few different surveys conducted by the British Promotional Merchandise Association (BPMA) in the past. Some of the highlights from those studies included proof that promotional products actually do work to help consumers remember a company’s brand, increase positive sentiment towards that company, and have the same or better ROI than […]

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Help Grow Your Business with the Pumpkin Plan

Help Grow Your Business with the Pumpkin Plan

Fall is in full swing and you are likely thinking about pumpkins already; but let’s ponder about pumpkins in a different way. The Pumpkin Plan is actually a business model and once you read about it – perhaps while enjoying a pumpkin latte or a slice of delicious pumpkin pie, you are most likely to […]

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CASL Email Marketing Case Study

In July we told you about the new email marketing law that was passed in Canada. At that time, we explained why this law affects you even if you aren’t in Canada. It applies to any company that sends email to anyone in Canada. This means that if you have a commercial email list of […]

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Planning Your 2014 Holiday Season Marketing Plan

Planning Your 2014 Holiday Season Marketing Plan

The holiday season is almost here! As a shopper that might make you happy, but for the marketer in you, it means time to start planning, budgeting, and putting things in place. If your 2014 holiday season marketing plan is not already in place, get your calendar out today and make plans to capitalise on […]

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2014 BPMA Survey Results from a Study on Promotional Products

2014 BPMA Survey Results from a Study on Promotional Products

73% of people who have received a promotional product from a company subsequently purchased from that company. This week has been Promotional Products Week in the UK and to celebrate the week that is devoted to branded merchandise and promotional products. The BPMA (British Promotional Merchandise Association) has released the results of their latest survey […]

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