Over the past few years, Google has gone to great lengths to penalise websites that were using tactics that could be considered questionable ethics in an effort to achieve higher Google search engine page rankings. The well-known updates called Panda and Penguin eliminated or penalised websites that either had poor content or low quality links. […]
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If you are a website owner or digital marketer, you are likely very familiar with Google’s Penguin update. The Penguin update was institute to penalise websites that have taken short cuts to obtain backlinks and is considered “spamming Google’s search results”. Companies soon learned that if they have links from poor quality sites, they could […]
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This week Facebook launched “reactions” in the form of emojis. Five new emoji reactions have joined the familiar thumbs up “like” button. Now, by holding down the mouse click on the like button, the new emojis will pop up and users can choose to click love, haha, wow, sad, or angry. We previously talked about […]
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Over this past weekend, Google made a major change in the search engine results pages or SERPS. They are no longer serving up the ads on the right side of the page. Statistically, studies have shown that many users ignore those because they know they are ads anyhow. The difference now is that Google will […]
Read MoreLast week, we posted about the Big Game commercials and listed my top 10 picks out of the 52 commercials. This week, I was going to feature the “losers” although after thinking about it over the last week, there really are no losers when it comes to Super Bowl commercials. You can see all of […]
Read MoreThe final game of the National Football League’s regular season is always a spectacle that is televised all over the world. For those of us in the marketing world, the innovative commercials can be just as (if not more) exciting than the game itself. It is the one time each year that everyone focuses on […]
Read MoreWhen you are travelling for business and need to remain connected, there are a few tools that you can keep on hand to ensure that your mobile productivity remains intact. Here are the tools you can take with you to stay online wherever you may be.
Read MorePress releases are an excellent way to get attention and press for your business. Companies that regularly write press releases can elevate their exposure and increase sales and a positive reputation. Your press releases should be easy to read and understand for the media and interest both the media and your target audience. Here are […]
Read MoreIt’s a New Year, and with it comes all of the predictions for new trends. For 2016, the marketing trends on the horizon are exciting, to say the least. We have new innovation and a lot of changes and development in our future. Here are 5 big ones for this year:
Read MoreLast week we gave you a preview of what to expect at the Consumer Electronics Show (CES). The biggest tech and digital show of the year did not sell us short either. Even though I couldn’t attend, my inbox gave me a virtual tour of all of the consumer electronics gadgets, gizmos, and trends of […]
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