To design marketing strategies around services, it is essential to understand the characteristics of services! Building and managing a positive brand image is the main task of the art of brand building. But advertisers should remember that the process of brand building is not over once the sale is realised. In fact, it takes a […]
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How Brands from Certain Countries Score over the Others Have you ever heard of the COO effect? No? It can make a huge impact on your marketing. Country of Origin Effect, or COO, is when consumers and marketers associate brands with certain countries and base their buying decisions on it. For example, thanks to our […]
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Setting the Product and Branding Strategy The marketing strategy of every company should revolve around the 4Ps — product, price, place, and promotion. Although no company can create a successful strategy without combining all four Ps, it is the product which is clearly the most important one. No amount of marketing efforts can result in […]
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The world is no longer a large, unreachable globe. And by that, we are not trying to say that the planet is flat, but are simply trying to explain how communication is affecting our perception of it. We no longer have to worry about our distance from the rest of the world when it comes […]
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Nowadays, a market surplus in any niche is what we can expect on average. It is all but impossible to start manufacturing a product that has an incredible demand and an underperforming supply. In fact, even the most basic of products come in multiple varieties and from dozens of companies. For that reason, companies have […]
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Every business market and every single consumer in a market has a set of distinct attributes. And customers function by those attributes. Not so long ago, a company was able to thrive by simply understanding the characteristics of their consumers. Nowadays, it’s no longer that simple. In the modern era where technology is taking over […]
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It’s vital that very business owner needs to understand what a marketing strategy is, as well as why it is so relevant for that every business has one. The Meaning of Marketing Strategy Marketing strategy is defined as an extensive plan made to achieve the desired marketing goals of an organisation. A marketing strategy […]
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Analysing Business Markets and Business Buying Behaviour The first thing you need to know about the market is that it is made of two segments — business markets and consumer markets. While companies do create products for the consumer market and focus mainly on it, the business market definitely deserves some attention. Business markets primarily […]
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At its base, the marketing department has one main task — to understand and satisfy consumer’s needs, wants, and desires. To achieve that, it has to have insight into consumer behaviour. That means understanding aspects such as purchase, utility, and disposal of products. If an organisation fails to understand its consumers, results can be disastrous. […]
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Fads have a bad reputation for lasting for very short periods of time and fading away. But as always, there are companies that create profits from them. That is due to the fact that they work as moments of opportunity that are almost impossible to predict. On the other hand, trends are a lot slower […]
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