When a business or organisation has to come up with a brand name, they need to make sure it’s easy to remember. After all, a brand name is a vital element that should trigger a memory almost instantly. Furthermore, it should stick in a consumer’s mind, as it helps the customers recognise products and identify […]
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In order to explain what is a brand, we must first define the meaning of “brand” and “product”. Products are actually the things companies make and what they are interested in. In contrast, brands are the point of interest for consumers; they are what the consumers pay their money for. As such, brands have multiple […]
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Brand Management – Meaning and Important Concepts Before you even think about brand management, you first have to learn more about the meaning of “brand” itself. In essence, brand management requires you to develop a certain promise and then deliver on it. Furthermore, it requires you to maintain that promise throughout your management. Therefore, when […]
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What is Influencer Marketing and Why is it so Important? Social media isn’t just for kids anymore – Influencer Marketing is becoming the go-to tool for marketers. Right now, social platforms are no longer relevant only for connecting people. They are everywhere, and everything is on them. That means that no business can ignore social […]
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Whether you’re a marketer or you have a small business, these challenges lie ahead. While reaching out to consumers has never been easier than now, it has also never been more challenging. Marketers have to be proactive 24/7 and adapt to every new trend and social media platform that shows up. That’s all due to […]
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Changes in the World of Marketing – Non-Scaling Marketing During the twentieth century, marketing has become one of the biggest industries in the world. And, at that time, the marketers came to the realisation that they had to market to scale. They would make consumer categories by using specific patterns. Most commonly, they would divide […]
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Why Marketers Need to Focus on Creating Experiences to Thrive in the New Economy The newer generations of people and technological advances they are bringing about are changing the way people see the economy. In this new, digital system, consumers no longer only look for products that give them value. Instead, they go beyond the […]
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Saying that the use of modern technologies is changing the way sales and marketing work is an understatement. In fact, one wouldn’t be wrong to say that the advances in technology are revolutionising the world that we live in. Namely, Big Data, Artificial Intelligence, and high-level analytics are the biggest drivers in the world of […]
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If you’re online reading this, then you must have an account on at least one social media platform. If you’re an avid internet user, then you’re most probably also using at the very least several different apps. And you’re giving away incredible volumes of information about yourself to every single one of these platforms and […]
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“The world of marketing is a dynamic environment that demands a lot from those who try to compete in it” Traditional Marketing As we have said, marketing is a very flexible industry. In fact, it changes at a rate that many can’t keep up with. The traditional confines of selling and advertising no longer […]
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