Contrary to popular beliefs, brand associations are not benefits a customer may expect from a particular brand. These are actually symbols, sounds, and images one can link to a brand and instantly recall it. For example, the world-famous Nokia tune or the blue colour that’s always associated with Pepsi. Apart from images, sounds, and symbols, […]
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The importance of brand loyalty to your business We can define brand loyalty as the extent to which a consumer trusts a brand and relies upon it time after time. It is the slight fear a consumer feels when they have to choose a brand they don’t trust, rather than a brand that has never […]
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Fundamentally, brand awareness comprises of brand recognition and brand recall. As such, it represents the degree to which the consumers are familiar with a product or a brand. Furthermore, it also demonstrates how many consumers can link a certain brand to its particular product and the ratio of the niche market that knows about a […]
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Brand personality is what makes a brand unique. In essence, it is the way a brand behaves and speaks. As such, it is a bundle of traits that help the brand stand out on the market and differentiate itself from its competitors. A brand expresses its personality through human traits assigned to its brand identity […]
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Brand Identity Brand Image 1 Brand identity is established within the company or it’s developed from a certain source. Brand image is the perception a consumer has of a brand. 2 Brand message is closely connected to brand identity. Brand message is what the consumers perceive (positively or negatively) and what they use to form […]
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The concept and meaning of brand image Fundamentally, brand image is the perception a customer has about a specific brand. It is a range of associations that form an opinion in a customer’s mind. As such, it can tell us a lot about a particular brand and its position on the market, as well as […]
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We can identify two main sources of brand identity: symbols and logos. However, apart from those, we also have trademarks that can serve both as a means of recognition and as legal protection. Symbols In order to help your target audience remember your services or products, you ought to use symbols as part of […]
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Brand identity definition and concept It is of crucial that businesses and organisations provide their customers with unique products so that they can clearly distinguish themselves on the market. Thus, brand identity is of the utmost importance, as it will serve as a way to stand out among the competition. Brand identity comprises of: Brand […]
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Brand positioning explains the reasons why your target audience would opt for your brand instead of some others. In essence, it entails that all brand activity serves a common goal. Moreover, it has to drive the brand towards meeting the audience’s reasons why they would buy the product or the benefits they could get from […]
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What are brand characteristics? – 8 key elements to consider! When it comes to creating a brand identity, it’s vital to pay attention to brand attributes. These are brand characteristics that showcase the basic nature that’s hiding behind a certain brand. Essentially, it is a range of features that are showing the personality, as well […]
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