Career fairs provide an excellent venue for job seekers and employers looking to come together and share job information, apply and even host interviews. From college students to entrepreneurs, all sorts of people attend these events in order to find their dream job. However, career fairs have evolved over the years. Now, a simple booth […]
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Even though email marketing has been around for a long time, it’s still one of the most effective ways to grow your business. Through email marketing, you can share news about your company, build a relationship with customers, and advertise your products and services. In other words, email marketing provides unlimited advertising opportunities. However, in […]
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Boosting brand awareness and reaching out to a broader audience are just some of the crucial benefits of hosting webinars. Apart from being incredibly valuable to any marketing mix, these programs can help establish your company as a thought leader and contribute to the creation of new and the nurturing of quality leads. Better yet, […]
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Growing a brand’s social media presence is not an easy task, no matter how much marketing experience you may have. The pressure to perform better than your competitors and have an innovative but successful social media strategy can become a burden, as it often seems that your whole business depends on it. If you’re struggling […]
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Nowadays, branded promo products are the most effective way to attract new customers and retain current ones. In fact, promo items are more popular and regarded higher than most other advertising mediums, including magazines, radio, TV, and social media ads. But what is it exactly that makes branded products so successful? Keep reading, as we […]
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Every entrepreneur knows that one of the most important parts of any company’s marketing efforts is its brand identity. However, having a strong brand identity doesn’t happen instantly. You can’t just put a logo together and expect it to work. You need to approach the process strategically to be able to build an identity that […]
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Let’s be honest — we’ve all experienced a creative block at some point in our lives. You’ve got your document open, and you are ready to use your brilliant ideas. Yet, you can’t write a single word. Whether you are an artist, a writer, or just want to come up with an innovative solution, a […]
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Yes, social media is everywhere and we can’t exactly escape it. Nowadays, even the most niche, obscure things have their own Instagram profiles, Facebook pages, or YouTube channels (and yes, YouTube is, at least partially, a social media website as well as a video hosting service). Naturally, it makes perfect sense that social media would […]
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Corporate golf events, especially when they are well-organised, offer a variety of positive outcomes for your company. Not only can they be a reliable way to raise money for a local charity, but they can also get people excited about your brand. In other words, golf outings are like no other corporate event. Still on […]
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During the early 90s and 2000s, you would see many websites with listicles floating around that showed creative ideas for different items. For example, you might run into a top 10 list of interesting business card ideas, with cards folding like origami, containing a slim USB flash drive, or possessing an interactive QR code. Of […]
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