To say that living under COVID has been rough would be an understatement. We had to adjust to all the health and safety protocols, which meant social distancing, wearing masks, and many other regulations. But while everyone was affected, it seems that businesses have taken the biggest hit from the pandemic. The revenue they once […]
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Most people think that the success of a social media marketing campaign is measured by likes and comments alone. However, these metrics do not tell the whole story at all. To accurately analyse a campaign on socials, you have to take into account various other factors. If you want to find out what they are, […]
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Who would we be today if it weren’t for technology? Even as you’re reading this, you’re probably staring at your phone, laptop or computer monitor — so it’s safe to say technology has become a crucial part of your life. With more than 4 billion people on social media and a whopping 6+ billion smartphone […]
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The old saying goes that there is comfort in familiarity. This applies to companies and their marketing strategies. Sometimes, a brand just finds a promotional campaign that works so well for its business model, it can’t imagine ever doing something different. However, getting too comfortable with one thing can be a problem. In today’s hectic […]
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In recent years, content marketing has become the essence of lead generation, branding, and even sales campaigns due to its effectiveness. However, the medium is always changing, meaning that it’s not something you should sit and wait around with. With more access to data regarding your buyers’ preferences, you need to constantly fine-tune your approach […]
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When COVID first hit, no one knew how to act. We were thrust into a new world where masks reigned supreme and social distancing was the new norm. But now, two years later, we have adapted to the new conditions and are slowly getting back to our normal rhythms. Businesses are starting to open their […]
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Many business owners believe that offering excellent products and services is all it takes to be successful. In an ideal world, that would be true. But in reality, even the best companies in the world would be nothing without smart and strategic marketing. Aside from custom products and Google ads, advertising on social media is […]
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If you are a business owner, you want your company to attract as many potential clients as possible. There are many ways you can ensure that your brand reaches your target audience, and they all involve marketing. From TV ads and billboards to social media, every marketing strategy can have a long-lasting impact on the […]
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Trade shows are a norm for anyone looking to extend their career. They are an excellent opportunity to expand your circle of influence. So, it’s no surprise that every single industry has its own line of trade shows, both big and small. The same goes for manufacturing and selling promotional products. In terms of size, […]
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Although remote work has become widely accepted, many employees still commute to the office every day. In fact, according to research, the national average commute time is almost an hour. Even worse, some commutes, especially in metropolitan areas, can take up to two hours. In other words, people spend a lot of time just sitting […]
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