November 8th, 2022

Custom Reusable Coffee Cups – The Best Promo Items for Your Marketing Campaign

In recent years, people have dedicated a lot of time and effort into finding new ways to be eco-friendly. Many of them buy reusable shopping bags, try to reduce plastic use, and save as much water and electricity as possible. Businesses have made an effort to be more eco-friendly as well by offering custom sustainable […]

November 7th, 2022

Is Custom Stationery Still an Effective and Appealing Promo Gift?

In the past, people always had at least a few stationery items on them every day. Most of the time, those items were a notebook (or anything else to write on) and a pen. They would use them to jot down anything important they heard or recalled during the day, ensuring they don’t forget it. […]

October 31st, 2022

Brand Extension – Advantages and Disadvantages

What is brand extension? When an already well established brand uses its name to extend outwards into other product categories, this is what is called brand extension. Brand extensions are quite popular nowadays for multiple reasons. Let’s take Nike here as an example. Nike’s core products are shoes, and they’ve gathered a mighty following by […]

October 31st, 2022

What are the 8 Stages of New Product Development?

The Product Development Process – Developing New Market Offerings When it comes to marketing, the process is clear. Companies start by deciding on the market they want to use, then they focus on the segment, and lastly, they focus on customers. From there, they can begin developing new products. Those products can be evolutions of […]

October 30th, 2022

What is the Best Ink Colour for Professional Documents

Professional documents call for the use of professional ink colours — and there are hardly any exceptions here. Using the wrong ink colour can do a lot more harm than you think. Rejection is just one of the potential outcomes. The really unlucky ones may even be suspected of fraudulent activity. Before starting, remember to […]

October 30th, 2022

How to Identify Market Segments and Select Target Markets

Marketing is no easy task. No matter what your business field is, it’s impossible to satisfy every consumer. People like different things. What’s more, their needs differ as well. The market is very vast, and the products are available in almost endless amounts. That means you can’t strive to satisfy everyone. So what do you […]

October 29th, 2022

Co-Branding Advantages and Disadvantages

In order to achieve certain goals, brands sometimes unite and delve into co-branding so as to name a new product. However, for the product to be a success, brands have to be in sync and always do what’s best for it. But what is co-branding? Let us show you an example. One of the best […]

October 29th, 2022

What are the 6 Steps in Determining Price?

Developing a Price Strategy Isn’t Difficult If You Follow the 6-Step Model When you look at it from a different perspective, the marketing mix for any company is basically the same. It always consists of 4 Ps – product, price, place, and promotion. The price is the most relevant P in this case, as it […]

October 28th, 2022

What Is The Definition Of Promotional Products?

When you’re considering the next big move in your promotional campaign, you need to have all the facts. That’s why, before you decide whether you’ll use promotional products or not, you need to learn more about them. What Are Promotional Products? Any item or product that you give to promote your business is a […]

October 28th, 2022

10 Promotional Merchandise Ideas For Small Businesses

Promotional merchandise can be a powerful way to increase awareness of your brand. They can also act as a lasting reminder of who you are to the recipients. But how do you choose the right promotional merchandise for your business? According to the British Promotional Merchandise Association (BPMA), the key is to make sure your […]

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GoPromotional Branded Merchandise Blog

Custom Reusable Coffee Cups – The Best Promo Items for Your Marketing Campaign

Is Custom Stationery Still an Effective and Appealing Promo Gift?

Brand Extension – Advantages and Disadvantages

What are the 8 Stages of New Product Development?

What is the Best Ink Colour for Professional Documents

How to Identify Market Segments and Select Target Markets

Co-Branding Advantages and Disadvantages

What are the 6 Steps in Determining Price?

What Is The Definition Of Promotional Products?

10 Promotional Merchandise Ideas For Small Businesses

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