What is Full Colour Digital Printing? In its broadest sense, full colour digital printing enables photorealistic images to be printed directly onto the surface of a product without the use of transfers or sublimation processes. A highly detailed brand logo or corporate identity can be applied to a range of substrates, therefore opening the potential […]
Read MoreIf one had to bank on an easy prediction about social media, look for social media sites to proliferate and cater to more specialized audiences as the media form that is now called “social media” begins to develop. Right now, the social media can be said to be still in an infancy stage with general […]
Read MoreBarack Obama has more than 18 million of them. But Lady Gaga has 11 million more. What Obama and Gaga have in common is millions of Fake Followers on Twitter. And as Joe Biden might say, but more colorfully, it’s a really big deal. Consider that Twitter is based on the idea of real people, filing […]
Read MoreA trade show is an industry gathering in a big hall where businesses show off their latest products and network with their fellow professionals. Or, a trade show is a den of intrigue, where industry players fight for position, slam the trade association and look for jobs. No one would be surprised to find the […]
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Check out This Great Infographic on the True Colors of Branding! (Click to Enlarge and See Entire Infographic) Infographic Courtesy of: http://columnfivemedia.com/
Read MoreFrom Hollywood recently came word that Tonight Show host Jay Leno was forced to lay off 20 or so crew members and take a pay cut in the latest downsizing of NBC from the premiere broadcast network in the universe to a stop on your browser. The shrinking of NBC and late night is filled […]
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Though preferable to window cleaning and digging ditches, marketing can still be hard work. In public relations, one must hope that the press will find your subject interesting enough to grant some space. In advertising, the marketer pays for the space, but there is a whole lot of vague going on to try and determine […]
Read MoreHas anyone among us watched an entire half-hour news program recently? How about listening to a radio show? It’s getting tougher to hang in there with the linear media. The linear media is that which presents its entertainments in a line. That used to be fine until the Internet came along. The Internet allows consumers […]
Read MoreWith a marketing budget that’s stout enough to go on television, marketers sometimes face the choice of whether to use a celebrity endorsement as part of their advertising. At first blush, this would appear to be a no-brainer. We live, experts remind us, in a celebrity driven culture where consumers are dying for a glimpse of […]
Read MoreTen years go, the major social networking hot shots were Friendster which garnered an amazing 3 million users and at the same time Microsoft were dominating the market with a stunning 95% of the market. You would not believe it, but less than 600 million people were actually active online across the planet … which […]
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