A well-known shipping company likes to remind us of their passion for logistics, but trade show marketing veterans know that UPS isn’t the only one who knows the value of logistic thinking. Let’s say that you are tapped by your company–or that you are the company, and you have assumed the job of trade show […]
Read MoreEvery business person or marketing department will want to publicize their enterprise by writing a press release and sending it to the media. The media are an elusive bunch who seem to be everywhere but can be also hard to get a hold of. Because of more or less constant deadlines, they don’t have much […]
Read MoreAfter a challenging week of moving and wiring and reorganizing ourselves while keeping the business running smoothly, we’re thrilled to announce we’re officially moved in to our new digs! And what a sweet space it is! Our new space is bigger and designed much more usefully, with a conference room and kitchen facilities that will […]
Read MoreRecently, Pinographics compiled this fantastic inforgraphic, The Most Creative Swag of All Time, and we thought we’d share it with you. While these may not apply to every marketing campaign, they’re sure to stimulate the creative juices. Click the preview picture below to see the full infographic or click the link here. Among the highlights […]
Read MoreOne of the best innovations of the e-book revolution is what I will call “the quickie,” a 100-page or so book which expresses a concept in greater focus and with far less fluff than the standard 300-page “business book.” Heidi Grant Halvorson has published a best-of-breed quickie, “Nine Things Successful People Do Differently", available on […]
Read MoreYou may have been to too many trade shows If…… The sugar packets in your pantry all come from hotels. You’ve adopted Greenwich Mean as your personal time zone. You use a promotional pen to sign the check. Your spouse got you a beer and you left her a tip. You actually bought something from […]
Read MoreMarketers who attend or exhibit at a fair number of trade shows will soon come in contact with a shadowy entity known as the trade association. The trade association was formed to promote not any one company, but the industry as a whole. The trade association is likely the industry’s representative in Congress, pushing for […]
Read MoreRecent research on social media shows women are more likely to use social media services than men, and about half of all consumers demonstrate brand loyalty online. The research was gathered in a survey of 1,495 consumers by www.burstmedia.com. According to the survey, 49 percent of women visit social media sites “a few times a […]
Read MoreEverywhere you go, people feel unappreciated. Another day, another dollar at the job. I spend thousands of dollars with these people, and what have they done for me? “Nobody even knows I’m here.” You may have heard these sentiments. You maybe have even thought these sentiments. Despite the much-heralded connections in our electronic lives, it’s […]
Read MoreIt’s amazing we all aren’t marketing geniuses. That’s because we are subject to so many poorly designed and downright insulting marketing pitches that everyone should know what not to do. Recently, I was subject to a campaign to get me to renew my membership in a marketing organization. I wasn’t much interested in re-upping, so […]
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