In football, it’s called “going between the 20s.” That is to say, your offense or marketing department or sales organization is racking up considerable yardage moving the ball up and down the field, you just don’t have that many touchdowns to show for it. You have trouble scoring once inside the “red zone,” or from […]
Read MoreEver been to a casino and watched the serious expressions gamblers have on their faces as they risk considerable sums with a roll of the dice? Why do we do it? It might have something to do with the idea that you always have a 50 percent shot. We’re due. It’s our lucky day. Our […]
Read MoreDuring a recent trip, I was really amazed at the extent to which people have become attached to their smart phones and laptops, or more likely, the devices have become attached to them, as extensions of their hands and ears. You might say “Duh,” but the extent of the attachment is fun to watch. For […]
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It may be that your marketing organization is going strong for years and Your Trade Show Gang has remained stable or grown so that now you have some of the strongest expertise in the business. Or, there may be changes. Perhaps the competitor offered you a deal too good to turn down, or the company […]
Read More“He’s making a list Checking it twice Gonna find out who’s naughty and nice Santa Claus Is Coming To Town.” Hey, we thought this Santa Claus was a nice guy. Turns out that he makes lists, he checks them, he keeps records of who’s naughty and nice. Well, actually, he just likes lists and so […]
Read MorePromotional products are often the first medium through which a company’s ethics can be promoted. Newspaper, billboard and other “above the line” advertising is most often used to promote the sales of a particular product or service. This tends to be product or service focused rather than brand building and communicating. Promotional gifts can be […]
Read MoreA spine tingling collection of the latest office pranks to amuse and inspire. The economical and always appreciated Basic Post It in sunshine yellow. The Ecological Keyboard Garden Deserting A Sinking Ship? This One Requires Music Someone Has Entirely Too Much Time On Their Hands Happy Holidays–that’s a Wrap!
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Here is a list of the upcoming trade shows, exhibitions and conferences coming up in the UK this month and in January, 2013. Toy Fair Birmingham 27 – 27 December, 2012 | Birmingham Arts & Crafts Autosport International-The Racing Car Show 10 – 13 January, 2013 | Birmingham Automobile The Performance Car Show 12 – […]
Read MoreFor many, winter might spell the onset of frost bite and dark nights. However, in the world of promotional gifts, this change in season brings out new and exciting advertising possibilities. There are a whole sleigh full of seasonal products which can be custom printed with your corporate branding and the great thing about winter […]
Read MoreHaving done a lot of trade shows, I’ll confess to usually feeling a little deflated on the way home from them. Mostly, it’s a case of “Did we do what we set out to do?” The debriefing starts on the plane ride home. Or, you get back to the home office and think, “Man, the […]
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