Let’s face it, sometimes the marketing business can be a Royal Pain. You offered them Plan A, B and C. Plan A was too expensive, Plan B didn’t move them, and Plan C doesn’t move you. You only included it to give them another choice, and that’s the one they’re looking at, unless you can […]
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What did we ever do before there were e-mails? Honestly, I don’t remember. Ah, yes. Phone calls. Well, we don’t do that anymore, but that is a subject for another blog. Let’s talk about e-mails. Today, I fired up the Mac and discovered I had 250 e-mails in my In Box. That’s too many. They […]
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Winston Churchill once remarked, “It has been said that democracy is the worst form of government except all the others that have been tried.” Let’s stand that on its head for a moment as applied to marketing and say “Promotional products are the best marketing investment you can make, especially when compared to the alternatives.” […]
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Once upon a time, a consumer was asked for his favourite product. His answer? “Oh, that’s easy, the DVD player,” he responded. “It had always been my dream to have a machine that would play any movie I wanted to see. I just didn’t think everyone else was going to have one too.” Why that […]
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GoPromotional, the leading international supplier of promotional products, is pleased to announce two key additions to its executive team. John Hall has joined the company as Chairman, bringing more than 40 years of management experience and senior board service for a variety of multi-million pound corporations. Responsible for strategic and tactical management in a variety […]
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Time for a cuppa? If so, consider taking coffee with one of our special Anti-Bug Mugs. Say again? Well, Gopromotional is a top distributor of Sparta mugs, one of the most popular choices out of the tens of thousands of promotional gifts we have on offer. And, as your customers and clients enjoy lingering over […]
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According to a recent survey, marketers are spending more on promotional printed products to maintain customer loyalty and attract new business. The study, conducted on behalf of the British Promotional Merchandise Association (BPMA) reveals that nearly half of senior marketers have increased spend on promotional merchandise since the last financial year, while 83% of senior […]
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Millions of marketers are going to make billions of resolutions and plans and by the end of January, most of those resolutions and plans will be shelved because of deadlines, backsliding, and doing what’s most expedient. Nevertheless, there is value in these exercises, and the best way to keep the change you’re looking to make […]
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As the New Year gets under way, the majority of us are already planning our list of promises we wish to fulfill during the next 12 months, I know I am! However, unfortunately many studies have proven that very few of us carry out those good intentioned resolutions. The onset of a new year often […]
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These days, my mail box is filled with merchants and marketers offering a “deal.” In the paper, they even call it the “Daily Deal.” The deal is usually something like two meals for one, or a similar discount. What these folks are doing is attempting to drive some traffic in the door, with the hope […]
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