Why Do People Use Promotional Items? A couple weeks ago, we talked about the incredible and interesting findings of the BPMA research on promotional products. Today, we are going to analyze and dissect a portion of those findings, specifically on why people use promotional items, what are the thoughts behind the purchasing decisions, and which […]
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Tony Juniper’s new book “What has nature ever done for us?” sheds an interesting light on how we manage the world’s resources. It highlights the knock on effect our actions have and the additional costs we have to burden by not managing properly the natural resources we have. His opening story is a staggering example. […]
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“It is only in sorrow bad weather masters us; in joy we face the storm and defy it.” – Amelia Barr Our logo printed promotional umbrellas certainly can help you defy the storm and bask in the sunshine of happy customers! More Bang for Your Buck Promotional items are a great way to not only […]
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Carex is known for providing health care and mobility products to its customers. While Carex is taking care of individual health, GoPromotional.com has been helping Carex get the word out about celebrating 20 years of protecting you and your family. Carex is part of PZ Cussons. The pen and notepad they commissioned us to make […]
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We are not saying that trade show attendees don’t like candy, but it’s been really overdone. Instead, or even in addition to the candy dish, get creative with ways to attract buyers to your booth.Using signage, demonstrations, and presenters for your booth can go a long way towards bringing that much needed attention to your […]
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A recently released Infographic colourfully illustrates the New World Marketing Trifecta. In this new world, marketing is a function of e-mail, mobile devices, and social media and not surprisingly they have a tendency to feed upon one another. For example, two thirds of marketers are integrating their e-mail campaigns with social media, and 75 percent […]
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A recent study published by the British Promotional Merchandise Association (BPMA) shows conclusive evidence of a direct correlation between promotional merchandise and an increase in sales and brand awareness. The study also showed that investing in promotional gifts as a form of advertising delivers an equal or higher return on investment as other marketing strategies. […]
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I invested in a mutual fund known by financial types as “Couch Potatoes.” This meant all the stocks in the fund had something to do with consumers being couch potatoes, so the fund had Apple, and television makers, and snack food companies, and furniture conglomerates. Which was good for that mutual fund but conflicts a […]
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Haven’t been to a trade show lately? Would like to attend one, but the budget at the home office got cut? Well, cheer up, marketing maven, you likely have a treasure trove of trade shows right under your nose, or at least down the road. That’s because pretty much every major city has an exhibition centre of […]
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Is your organisation accountable? I know, it sounds horrible, like you’re on trial and if you mess up, you’ll be hauled off to prison. But really, it’s just a matter of making a good faith effort–or, in some circumstances, you really have to deliver–on what you said you were going to do for the client […]
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