With this year’s open enrollment season coming up, it is essential to make a comprehensive marketing plan for your business. Although you have a lot of advertising options to consider, none are as effective and timeless as custom promo items.
Here’s how customising different products can help your business stand out from all the others.
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Before getting into the products themselves, it is also important to discuss your overall campaign style. Thus, you need to determine what people would love most, which depends on what’s happening in the world at the moment.
In recent years, printed health and well-being products have had the most success with all demographics, mainly due to the ongoing Covid-19 pandemic. So, if you focus on products from this niche, you will have the most success in wowing your audience.
Without further ado, here are the products you can consider.
1. Hand Sanitisers
If you take a peek at anyone’s purse, backpack, or pocket, you will surely spot at least one hand sanitiser lying around. Nowadays, people don’t leave their homes without these products, as they make cleaning your hands on the go effortless.
Luckily, you can take advantage of this fact by putting your logo on a bulk of sanitisers. Besides being practical and useful, these types of gifts also let people know that you care about them and their well-being.
2. Pedometers
Is your enrollment crowd always active? In that case, giving them custom pedometers might be a great idea to win them over.
These products are particularly useful and inspire users to stay active and meet all their daily goals. When they do, they will remember your logo, associating you with feeling good and accomplished.
3. Lip Balms
Lip balms are another timeless example that is suitable for audiences of all ages. These items are very convenient in winter when most people have one at hand to protect their lips from the cold.
Another advantage of lip balms is the fact that they can last a lot longer than most promo items. So, don’t hesitate to invest in quality products, as they will spread your logo to new audiences for a long time to come.
4. Promotional Bags
If you are attending an event and want to leave a good impression, putting all your promo goodies in a promo bundle bag is best. Such bags are always welcome, as people can use them again and again when they go shopping or run errands in town.
If you pack everything in cute bags, you will seem organised and responsible. Those are the exact traits potential customers look for, so it’s a win-win situation!
Related content:
How to Choose the Best Wellness Gift Ideas for Employees
Are You Ready to Order Your Promo Items?
No matter who your target demographic is, open enrollment season requires a lot of planning and careful thinking. If you need help picking the right promo products and fitting everything into your budget, give GoPromotional a call right now. We are here for all your marketing needs!
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If you have any more questions about custom health and well-being products, you can contact GoPromotional. You may also browse our bestselling promo items here if you haven’t yet.
Call us at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let’s talk about all things promotion!
