What promotional products do people have on their desks?
The British Promotional Merchandise Association recently surveyed over 1200 UK residents. The survey asked them questions about branded merchandise they have. This survey gives us some great insight as to how long promotional products are kept and which ones are favoured. Here are the details from the survey:
What best describes your job?
- 39% Manager
- 24% Executive
- 20% Director
- 17% CEO/Chairman/MD
What Promotional Merchandise is on Your Desk Right Now?
- 89% Pen
- 65% Mug
- 54% Calendar
- 54% Post It Notes
- 51% Notebook
- 49% Mousemat
- 39% Pencils
- 38% Calculator
- 35% Desk Pad
- 26% Diary
- 16% Paper Clips
- 14% Clock
- 14% Executive Puzzle Toy
- 8% Photo Frame
- 6% Paperweight
If you could only keep one of the promotional products on your desk which one would it be?
- 18% Pen
- 14% Calendar
- 13% Mug
- 13% Notebook
- 9% Calculator
- 8% Mousemat
- 7% Diary
- 6% Post it Notes
- 5% Desk Pad
- 3% Clock
- 3% Executive Puzzle Toy
- 1% Paperweight
- 1% Pencils
- 1% Photo Frame
- 0% Paper Clips
Can you name a brand or company/organisation on a promotional item on your desk?
- 83% Yes
- 17% No
How clear is the call to action on the promotional merchandise that you receive?
- 16% Very Clear
- 50% Clear
- 15% Unclear
- 19% No call to action
What is Your Reaction When You Receive a Promotional Product(s)?
- 76% Keep it yourself
- 45% Pass onto colleagues
- 16% Pass onto a family member
- 10% Throw away
Have you purchased anything from any of the companies that have supplied you with branded merchandise?
- 83% Yes
- 17% No
How Likely Are You to Integrate Promotional Products in Your Next Campaign?
- 26% Definitely
- 37% More than Likely
- 34% Undecided
- 4% Definitely Not
Do You Think that Branded Promotional Products Increase a Company’s Brand Awareness?
- 96% Yes
- 4% No
