Summer is coming to an end, and that means only one thing. It’s time to bust out those long sleeves! Branded clothing is an amazing way to kickstart this winter’s marketing campaign.
They’re stylish, comfortable, and incredibly effective at raising brand awareness! With the right custom hoodie or cosy sweater, companies can comfortably broadcast their logo at the front for the world to see — all the while delighting their customers and employees alike with a thoughtful gift they can use daily!
So, for any company struggling to come up with a good winter campaign, promotional clothing is here to the rescue! These 5 branded winter clothing essentials can not only revitalise a brand’s marketing campaign but boost employee productivity in the upcoming year!
Ranking the Top 5 Winter Clothing Essentials
When picking out clothing, most people focus on aesthetics first. But for winter apparel, functionality is more important than looks. The clothes have to be thick and heavily padded to stave off that biting chill.
Plus, they have to be made of quality materials. People want their winter wear to last them longer than just one season. Therefore, employees and customers alike will appreciate a brand more if they splurge on some better-made promo products. Likewise, a happy worker means better productivity, which means more business in the long run!
Overall, it’s a win-win for everyone. But how does a company choose the right winter clothing? Luckily, there’re a few items that stand out as the best choices for raising brand awareness!
1. Custom Workwear Trousers
Workplace safety is very important for any company that does construction, especially during winter. The cold and ice make it very difficult for anyone who does manual labour to do their job comfortably and avoid workplace injuries.
So, companies that want to protect employees should invest in workwear cargo trousers. Made from a combination of polyester and cotton, these trousers provide plenty of insulation to ward off the cold. Furthermore, they have multiple side pockets and clips, which are perfect for carrying work essentials.
Lastly, they have some incredible advertising potential. The side pockets are a convenient branding area for a well-placed company logo or slogan. Overall, they’re the perfect balance between functionality, safety, and style — qualities good promotional clothing should have.
2. Branded Fleece-Lined Jacket
A good jacket is absolutely essential during the winter, so branded fleece-lined jackets come out as the most no-brainer products to hand out during the coldest season.
Sporting a thick fleece lining, the jackets are comfortable and warm. Plus, they’re fairly universal. Employees and customers alike will find plenty of use for them long after the official marketing campaign ends. Therefore, this amazing clothing item has the potential to reel in plenty of brand awareness in perpetuity!
3. Workwear Softshell Jacket
In 2023, business casual looks are all the rage. But while wearing an oversized hoodie is comfortable, it doesn’t look all that professional. Therefore, the best solution for companies is to invest in clothing items that are both comfortable and professional.
Enter workwear softshell jackets. Made from water-resistant materials, this clothing item is comfort and functionality, all rolled into one neat little package. Plus, they’re very form-fitting, so they keep employees looking crisp without sacrificing their comfort during the coldest season.
4. Printed Beanie Hat
What’s better than a good hat in winter? A cute hat in winter! And no hat is cuter than the one and only beanie hat.
This stylish headwear is a favourite among the younger generations. So handing them out during tradeshows and giveaways is a great way for companies to expand their customer base. On the corporate side of things, beanies make for excellent protective gear for anyone that works outdoors or in freezers.
And with the right logo on top, they can act as mini billboards, broadcasting the company far and wide!
5. Branded Hoodies and Sweaters
Hoodies and sweaters are a classic wintertime promo item. They provide all the snugness and comfort people want when the temperature drops. Furthermore, they’re like an empty canvas. Companies can get them in a wide range of sizes, styles, and designs.
They can decorate them with an eye-catching print and a company logo to make them stand out. What more could a company ask from its branded item?
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Cozy Up with Winter Essentials: Explore the Featured Products This Season
Key Takeaways
Winter is a magical season for marketing campaigns. The holidays are coming up, and everyone is scrambling to layer up. Thus, companies can capitalise on this need for warmer clothing to grow their business.
With these 5 essential winter clothing items, companies can keep both their employees, and customers warm and snug. At the same time, they can raise brand awareness, and get an image boost during the coldest season!
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen promo gifts fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
