For many small businesses, billboard ads and TV commercials simply aren’t an option. While they are typically the best option for getting word about your company out there, they are also quite expensive. And even if you do choose to invest in such advertising, there is still no way to know whether it will be effective. Wouldn’t it be better if you could go with something cheaper instead?
Luckily, there are many cost-effective advertising options out there. And our personal favourites are custom coasters — incredibly practical branded items that any business can afford. Read on, and you’ll find out why we love them as much as we do.
Everyone Needs a Coaster
When you think of coasters, the first thing that comes to mind is a bar or a pub. That’s only natural — after all, no other establishment needs them quite as much. But that’s certainly not the only place you’ll see coasters. In fact, you can find them in offices, homes, and pretty much anywhere else you can get a drink. You likely own a few yourself!
Aside from the fact that coasters can find their place anywhere, they’re also typically kept in plain sight. Of course, they might be stored away when not in use. But whenever their owner wants a drink or has guests over, they likely take up the central position on the table. That way, everyone can see them quite clearly.
In other words, they can reach quite a wide audience simply by performing their basic function. And that’s exactly what an excellent promotional item should do. Your company’s logo and motto will catch everyone’s eye without being intrusive or obnoxious. Still, it will subtly affect those who see it, raising their awareness of your business so that they might later look it up and find out more.
Coasters Are Cheap and Provide Plenty of Marketing Space
Coasters such as GoPromotional’s Worcester Round Coasters are particularly convenient for advertising because they are flat and large enough for a logo or slogan. That’s exactly why it’s rare to see a coaster with nothing on it — at the very least, they usually have some design or pattern. And nowadays, coasters with company logos are everywhere. Pay attention next time you go to a bar, and you’ll see for yourself.
It’s not just this logo space that makes them so attractive to many businesses. They’re also usually quite cheap — only a few cents per item for the simplest coasters. Of course, you can also buy more expensive ones if you believe they’d represent your company better. Popular choices are logo plastic coasters and personalised metal coasters. But even regular cardboard ones will usually suffice.
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Raise Brand Awareness in the Blink of an Eye with Custom Printed Coasters
Give Coasters Away at Your Next Company Event
Next time you organise a company event or a giveaway, get your branded coasters ready. Give them away as gifts to your business partners, customers, as well as potential clients that show interest in your company. That way, you won’t just promote your business to those who don’t know much about it but also strengthen your existing bonds. And those are just as important and need regular maintenance.
Once you choose the type of coaster to represent your business, simply send in your logo and leave the rest to us. You’ll soon get a batch of coasters for your next giveaway!
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Promo Mugs – The Ultimate Way to Raise Brand Awareness?
Check out our full collection of personalised drinkware which includes mugs, tankards, and other barware. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
