If you’ve run out of innovative ways to promote your business, keep your pin up — we’re here to offer a solution. When it comes to promotional merchandise, T-shirts, notebooks, and pens might be the more popular choice.
However, personalised pins are among the handiest merch out there. They’re suitable for all ages, and we can wear them as statement pieces on clothing or attach them to a bag or pencil case.
Even though pins are usually small, they can have a big impact on potential customers. That’s why it’s essential to think about their design to the very last detail.
Read on to get your creative juices flowing and gather some inspiration for your promotional pins.
5 Pins that Make a Business Bloom
Generally speaking, pins have a long and rich history dating back to the end of the 19th century. Thus, it comes as no surprise that most of us can remember them from our childhoods, no matter what generation we’re a part of. This fact makes them a great choice for a wide range of promo campaigns targeting different groups.
Without further ado, here are 5 pin ideas that can make your business bloom with success.
A Pin that Will Grow on You
Following the lengthy and chilly winter months, spring brings everything to life. With plant-themed badges, it’s easy to convey the beauty of this season. There are various designs to choose from — clovers, succulents, and tiny sprouts, to name a few.
These pins can help you appeal to those who love gardening or spending time in nature. However, they can also impress those who simply enjoy sporting pins with cute plants! In other words, these small promo pins can help you branch out and reach demographics you’ve never engaged with before.
Make Rain More Bearable
Spring comes with the much-welcomed sunlight and warmth. The majority of people might not, however, enjoy the showers that also follow this season. Although rain can be annoying and inconvenient, the right badge can make it look picturesque and encourage your target audience to appreciate the fickle spring weather.
To remind people that sunshine and warmth inevitably come after every rainstorm, you can design some rainbow and sun pins. And since there are people who actually love rain and cloudy weather, don’t forget to include these motifs as well! That way, your campaign will be well-rounded.
Flower Shower
No matter who your target audience is, you can’t go wrong with flower pins this season. Vividly coloured badges will give people the feeling of always carrying a freshly picked blossom with them.
There are countless options to pick from, whether you’re going for more traditional spring flowers like snowdrops and bluebells or those that bloom all year long, such as roses. Just make sure you include a wide range of options so that everyone can find something they like.
Fly High Like a Butterfly
What’s better for sending a message of new beginnings and development than a butterfly badge? Butterflies never go out of fashion. Their simple yet beautiful appearance is sure to attract curious eyes and make a statement on any piece of fabric.
With butterflies, you can send an important message to your audience. These pins will remind them to keep working on themselves and following their dreams because they can always evolve and reach new heights if they try hard enough.
Spread Your Message
While all of the badges mentioned above are, without a doubt, quite eye-catching on their own, adding a short quote might help reach the right audience more efficiently.
Consider incorporating your brand’s vision and mission into the promotional pin by having it engraved. By doing so, you’ll guarantee that your company’s message withstands all seasons. Plus, you’ll ensure that your brand awareness increases with every new pin you give away.
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Take Your Competitors into Account
The saying “keep your friends close but your enemies closer” can be applied to any existing business.
It’s always important to keep an eye out for competitors. Not only can you learn from their mistakes and avoid making them yourself, but their products can also give you some inspiration. That is especially the case if you have the same target audience.
So, take a look at what everyone else is doing, and try to see how your brand can fit in. However, also search for ways that it can stand out. Hence, you will ensure you can impress your desired audience and reach out to demographics you’ve never interacted with before.
Unmatched Versatility
It goes without saying that spring is the ideal season for launching a pin collection, given the wide range of themes it provides for designing new goods. From butterflies and bees to flowers, trees, or even rain, there’s more than enough to make our originality bloom.
However, we’d argue that pins can be great promotional novelties all year long, not just in the spring. What makes them so fantastic for marketing purposes is the fact that they are suitable for a variety of settings and events, including protests, baby showers, parties, and colleges.
In addition, you can do just about anything with pins in terms of customisation. In other words, they can help you promote your business, whether you own a food chain or an aerospace company. Their versatility and handiness are truly unmatched!
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Check out our full collection of printed novelties which includes stress balls, magnets, and message bugs. If you want to include pins in your next spring campaign, GoPromotional can help you! Give us a call at 0800 0148 970 or simply email us today, and let’s discuss how these unique promo items can help you keep your regular audience engaged and win over new demographics at the same time!
