When people go grocery shopping, they have two options when it comes to bags. One is to buy a grocery bag once they are done purchasing their necessities. The other is to carry a shopping bag on them at all times and use it whenever they’re buying something.
This second option is, of course, preferred by many, as it helps them save money. It is also an excellent opportunity for marketers, who can design and hand out personalised shopping bags to their employees and customers.
If you are interested in finding out how these bags can help you increase your brand awareness, read on. Here’s everything you need to know about these promo powerhouses.
Why Are Reusable Shopping Bags So Popular?
Nowadays, more and more people are becoming aware of how dire the climate crisis has become. In order to try and slow it down, many are trying to change their habits and do their part in preserving the planet.
Since plastic pollution is one of the leading causes of carbon emission, people are actively looking for alternative materials. For example, most people are replacing plastic bags with reusable models made of cotton, bamboo, linen, and other more sustainable materials.
Such bags are a great choice for various reasons. Firstly, they are an eco-friendly option that helps the population be more ecologically conscious. Secondly, they are real money savers. People don’t have to buy bags every time they shop, and they usually get to use these reusable models for months or even years at a time.
Thus, any businesses that want to increase their brand awareness by using promo items should look into customising shopping bags. It is an excellent strategic move that can help them make money and gain new impressions for years to come.
The Promo Appeal of Personalised Shopping Bags
The biggest promo advantage of shopping bags is their usefulness. People need to have at least a few of them at home at all times, meaning that bags are always welcome gifts.
Next, shopping bags such as our personalised tote bags UK are some of the most visible promo items you can go for. Most carry them around as they shop, exposing your logo to everyone they come in contact with. In addition, a lot of people visit more than one shop to purchase what they need, so different demographics will get to see your logo.
Furthermore, these bags give you the chance to be really creative when it comes to design. You have a lot of branding area to work with, meaning that you can incorporate much more than just your logo. For example, you can print an image or a drawing, come up with a unique promo message, and so on.
It is essential to put a lot of thought into the design of the bags, as that will entice people to actually use them. After all, they probably have many bags they can go for, and yours has to stick out enough to grab their attention.
In this case, it’s best to think of who your target audience is. Younger generations will probably love something catchier and pretty, while older ones may prefer minimalistic designs. So, figure out who you want to impress most, and the idea for the design itself will come much easier.
Finally, shopping bags are incredibly versatile when it comes to materials and pricing. Personalised cotton bags, branded hessian jute bags, and custom canvas shopping totes often cost the least. Be that as it may, they are still quite sturdy. On the other hand, more eco-friendly options like heavyweight calico are more expensive. However, they can help you advertise your brand as sustainable.
Related content:
What Makes Custom Tote Bags Comfortable to Carry
Contact Us Today
If you think that custom shopping bags can elevate your new promo campaign to new levels, contact GoPromotional today. We can help you strike the perfect balance between affordability and high quality. Together, we will ensure that the bags you choose benefit both you and your audience. Give us a call, and let’s talk bags!
You may also like:
How Are Printed Tote Bags Manufactured?
Check out our full collection of customised bags which includes branded non-woven bags, personalised eco bags, and custom foldable shoppers. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
